1

Content marketing is sold wrong.

Content marketing is sold wrong.

2

We’re told to shout as loud as we can…

3

and a captive audience will be anxiously awaiting our every word.

and a captive audience will be anxiously awaiting our every word.

4

Then we sit back and relax, while the money

rolls in.

5Except what we really find is no one wants to listen.Except what we really find is no one wants to listen.

6In practice, content marketing is hard work.

7

You must have a strategy…

8

for telling your story.

9

So that Google can find you and…

10

customers can find you.

11

It’s the hard work of telling your story over and over that captures customers attention.

12

Only then will you win at

content marketing.

Only then will you win at

content marketing.

I am Ryan Hanley• Vice President of Digital Marketing – TrustedChoice.com – AgencyNation.com

!• President - Hanley Media Lab – www.RyanHanley.com

!• Producer - Content Warfare Podcast – www.ContentWarfarePodcast.com