Download - Conversational Marketing An Introduction
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Conversational Marketing
An Introduction
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Conversational Marketing: an introduction
LBi Client Afternoon - 21 April 2010
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What we will talk about
push
twitterDIALOG
pull
CONVERSATIONadvocatesb
usi
nes
s
face
book mobile
blo
gENGAGEMENT
participation
influ
ence
COMMUNITY
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PUSH DIALOGUE
Introduction
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#FFS STOP
SHOUTING !
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havingsecond thoughts ?
(think again)
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1.700.000.000 internet users
400.000.000 facebook users150.000.000 blogs 75.000.000 twitter users 50.000.000 linkedin users
Many users
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100.000.000 youtube video views 60.000.000 facebook status updates 50.000.000 tweets 10.000.000 facebook photo uploads
4.000.000 blog posts EACH DAY !
Active users
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Facebook surpasses Google as N°1 US website WHAAT ?!
Frequent users
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Facebook Mobile hits 100.000.000 users, now bigger than Twitter
Innovative users
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OK, but
what’s in it for us ?
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Some benefits :a summary1. Reach2. Speed / Ease of use3. Natural SEO4. Insights (market and consumer)5. Targeting 6. 1-to-1 communication
(personalization)7. Relationship building8. Get a ‘face’ (branding)
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Start theCONVERS(at)I
ON
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This is about reaching the top of the engagement pyramid
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6 Degrees of Participation
Collaborate
Participate
Facilitate
Listen
Publish
Empower Advocate
Fan
Indifferent
ROI
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Build relationships
not databases
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Many tools available …
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Know your target group:• The average social network user is 31• The fastest growing demographic on Facebook is women over 55• The average ‘social gamer’ is a 43-year-old woman
WHOWHAT
WHEREWHY
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influential≠
influencing
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Think outside of the (internet -) box…
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TAKE YOUR COMMUNITY
OFFLINE !
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Can't please everyone is the secret to being
remarkable
- Seth Godin
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Do goodrather thanLook good
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Do not let social media become aface(book)lift
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External changes requireinternal changes
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80%RULE
the
80%
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80% of succesis getting your company ready
... only 20%is about technology
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This is about becoming theÜber-Connected Organization
- Harvard Business Review
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Conversation Manager,anyone ?(check the other session )
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STARTsmall !
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“I walk slowly, but I don't walk backwards”
do as Abraham Lincoln said:
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Thanks…
Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be