© AIPMM 2014 www.aipmm.com
Creating a Compelling Vision for Your
Product Roadmap
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© AIPMM 2014 www.aipmm.com
Association of International Product Marketing & Management
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Follow: @AIPMM @cindyfsolomon@jimsemick
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One lucky winner will get a free copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)
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Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Today’s Speaker
Presenter:
Jim Semick Co-Founder, [email protected]@jimsemick
© AIPMM 2014 www.aipmm.com
Creating a Compelling Vision for Your Product
Roadmap
How well are you communicating your company’s
product strategy?
Signs of Roadmap Chaos
• Strategic objectives not clear• Confusion about current
roadmap• Lack of transparency into
decisions • Roadmaps disjointed across org• Execs not on board or lost in
weeds
Poll
How often do you meet with the executive / management team to review the product roadmap?
Consider Your Audience
Executives? Engineers?
Sales?Customers?
Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story
Group features into themes that deliver
value
Prioritizing Your Roadmap
Costs: Implementation effort, support costs, risk
Benefits: revenue, growth,
customer satisfaction,
strategic value
Kano ModelProduct Effort versus Customer Delight
The conversation matters as much as the score
Ways to Organize Your Roadmap
• Product Line• Product Category (e.g. Web, Mobile, Platform)
• Markets Served• Strategic Initiative (e.g. monetization, growth)
• Team• Outcomes, Goals• Sales Channel• Status
Poll
How are you updating and sharing your strategic roadmap document today?
Roadmap Samples
Typical Executive Facing Roadmap
Product Lines or Categories
Long-term Timeframe
Strategic Goals
Details: Value, Features, Risk
Poll
What are the primary elements that you use to organize your product roadmap?
Engaging Executives• Tell the story – be visual• Be transparent about
your process - involve them
• Align decisions with Goals and KPIs
• Give them access to the roadmap
Sign up for a free trial at www.productplan.com
Thank You!
© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Q & A
Presenter:
Jim Semick, Co-Founder, [email protected]
© AIPMM 2014 www.aipmm.com
Join AIPMM!
For a limited time, get a one-year AIPMM membership when you purchase a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Learn more here: http://bit.ly/1iUknEx.
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Upcoming Courses
June 16-17 - McLean, VA
AIPMM is offering several scholarships to these courses to reach those who are serious about learning these skills but have
budget constraints. For more information visit: http://bit.ly/CILCourse.
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Upcoming CoursesCourse & Location Dates Days TimeCPM® Certification Prep Course & ExamMcLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm
CPMM® Certification Prep Course & ExamMcLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm
ACPM® Certification Prep Course & ExamMcLean, VA June 13, 2014 F 8:30 am – 5 pm
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Upcoming Courses
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