2011-10-11
1
“Finally, what do we know about creative organizations?”
Lessons learned (and not learned) from the last 10 years.
Laurent SIMON, PhD. Associate Professor in Management
Co-director MosaiC HEC MONTRÉAL
[email protected] (Barcelona – sept. 6th. 2011.)
XXI Congreso Barcelona CREATIVIDAD: EL FUTURO DE LA EMPRESA
Creative Economy Research @ HEC Montréal
MOSAIC platform Research, action-research Consulting and open coaching Seminars, workshops, lectures, events Partnerships and Networks Training and development programs
Summer School on Management of Creativity, Montreal-Barcelona
HEC Montréal – University of Barcelona 2009 – 2010 – 2011…
Laurent SIMON, HEC Montréal, 2011.
http://mosaic.hec.ca/
http://summer-school.hec.ca/en/
2011-10-11
2
“The Knowledge Economy as we know it is being eclipsed by something new.
Call it the Creativity Economy “. BusinessWeek, summer 2005.
A new Era?
Laurent SIMON, HEC Montréal, 2011.
A Growing Concern
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
3
Mosaic’s Partners in Montréal
Laurent SIMON, HEC Montréal, 2011.
Mosaic’s fieldworks and case studies
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
4
Creativity is key…
… not only for creative industries !
Laurent SIMON, HEC Montréal, 2011.
Since the 1990s, business and management is the second most represented discipline within the field of creativity (right behind Psychology)...
30 Years on Creativity in the Business and Management Literature [1980-2009]
Grandadam, D., Simon, L, Cohendet, P. (forthcoming).
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
5
A (Creative) Paradigm Shift…
The end of the lone genius vs. the rise of the creative collective
Laurent SIMON, HEC Montréal, 2011.
… science,
… technology,
… and marketing !
Creativity/innovation used to be about…
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
6
Today Creativity/innovation also thrives on…
… people and talents,
… business models and monetization,
… customers’ participation and experience
Laurent SIMON, HEC Montréal, 2011.
Scientific discovery
1900
1950
2000
Technological development Diffusion
Scientific discovery Technological development
Branding
Processes / Project management
People/Capacities development
Market Research
Knowledge management
Distribution
Advertising
Corporate culture
Open innovation Business models
Creativity/Innovation Evolution
Ideas dynamics & management
Co + ?
Collective reflexivity
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
7
Major shifts in Creativity/Innovation Management
Laurent SIMON, HEC Montréal, 2011.
Shift 1 : from linear to “messy”
Ideas are everywhere Presence + attention, “Mindfulness” (K. Weick)
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
8
Shift 2 : from closed to open
Embrace “Open Innovation” (Chesbrough, 2003)… … but don’t‘ forget to manage the boundaries ! (IP !)
Laurent SIMON, HEC Montréal, 2011.
Shift 3 : from process to people
Active units : networks, CoPs, collectives… = major issues for Human Resources Management ! “Casting”, “Staging”, “Coaching”, “Know-who”…
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
9
Shift 4 : from R&D to Design
Embrace “Design Thinking” (Brown, 2009; DMI, 2009; Neumeier, 2008…)
Laurent SIMON, HEC Montréal, 2011.
Shift 5 : from “global” to contexts
Situated creativity, contexts as socio-cognitive platforms for knowledge flows and ideas generation = “Ba” (Nonaka & Konno, 1998); clusters, innovative territories, creative cities (NEG); “Places-Spaces-Projects-Events” + “middle-ground” (Cohendet & Simon), “Generative Building” (Kornberger & Clegg, 2004)…
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
10
Shift 6 : from products to experiences
The 5 + 1 Senses “Raves & Rants”
Anthropology of uses, ongoing "conversations”… Laurent SIMON, HEC Montréal, 2011.
Shift 7 : from Hi-tech to B-Models
Connecting knowledge/capacities to value chains and value-networks for consistency and sustainability
Taking monetization seriously (Osterwalder & Pigneur, 2010; Christensen et al. 2009, Hansen & Birkinshaw, 2007; Berman, 2010…)
Osterwalder & Pigneur, 2010
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
11
Shift 8 : from “solid” to “liquid”
Let me explain…. !
Picture from J-M Dru, Disruption Live
Laurent SIMON, HEC Montréal, 2011.
A Sketch of the Creative Firm
Scientific & Technological
Creativities
Artistic & Symbolic
Creativities
Social & Managerial Creativities
Business Models
Innovation Processes &
Methods
Laurent SIMON, HEC Montréal, 2011.
2011-10-11
12
“Management must be reinvented”
Management MUST Be Reinvented - Gary Hamel on YouTube
http://www.youtube.com/watch?v=TVX8XhiR1UY
Moonshots for Management. Harvard Business Review, Feb. 2009.
Laurent SIMON, HEC Montréal, 2011.
Purpose &
Meaning Links &
Connections
Rules &
Coaching
Challenges &
Support
Sense-Maker
Web Weaver
Game Master
Flow-Balancer
CREATIVITY
PARTNERS’ EXPECTATIONS
MANAGER’S ACTIVITIES
Let’s start with the manager!
Simon, L. (2006). Managing creative projects: an empirical synthesis of activities. International Journal of Project Management. Feb 2006. Laurent SIMON, HEC Montréal, 2011.
2011-10-11
13
Laurent SIMON, HEC Montréal, 2011.
Merci !
Thank You !
Moltes Gràcies !
Laurent SIMON, HEC Montréal, 2011.