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“Finally, what do we know about creative organizations?”

Lessons learned (and not learned) from the last 10 years.

Laurent SIMON, PhD. Associate Professor in Management

Co-director MosaiC HEC MONTRÉAL

laurent.simon@hec.ca (Barcelona – sept. 6th. 2011.)

XXI Congreso Barcelona CREATIVIDAD: EL FUTURO DE LA EMPRESA

Creative Economy Research @ HEC Montréal

MOSAIC platform Research, action-research Consulting and open coaching Seminars, workshops, lectures, events Partnerships and Networks Training and development programs

Summer School on Management of Creativity, Montreal-Barcelona

HEC Montréal – University of Barcelona 2009 – 2010 – 2011…

Laurent SIMON, HEC Montréal, 2011.

http://mosaic.hec.ca/

http://summer-school.hec.ca/en/

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“The Knowledge Economy as we know it is being eclipsed by something new.

Call it the Creativity Economy “. BusinessWeek, summer 2005.

A new Era?

Laurent SIMON, HEC Montréal, 2011.

A Growing Concern

Laurent SIMON, HEC Montréal, 2011.

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Mosaic’s Partners in Montréal

Laurent SIMON, HEC Montréal, 2011.

Mosaic’s fieldworks and case studies

Laurent SIMON, HEC Montréal, 2011.

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Creativity is key…

… not only for creative industries !

Laurent SIMON, HEC Montréal, 2011.

Since the 1990s, business and management is the second most represented discipline within the field of creativity (right behind Psychology)...

30 Years on Creativity in the Business and Management Literature [1980-2009]

Grandadam, D., Simon, L, Cohendet, P. (forthcoming).

Laurent SIMON, HEC Montréal, 2011.

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A (Creative) Paradigm Shift…

The end of the lone genius vs. the rise of the creative collective

Laurent SIMON, HEC Montréal, 2011.

… science,

… technology,

… and marketing !

Creativity/innovation used to be about…

Laurent SIMON, HEC Montréal, 2011.

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Today Creativity/innovation also thrives on…

… people and talents,

… business models and monetization,

… customers’ participation and experience

Laurent SIMON, HEC Montréal, 2011.

Scientific discovery

1900

1950

2000

Technological development Diffusion

Scientific discovery Technological development

Branding

Processes / Project management

People/Capacities development

Market Research

Knowledge management

Distribution

Advertising

Corporate culture

Open innovation Business models

Creativity/Innovation Evolution

Ideas dynamics & management

Co + ?

Collective reflexivity

Laurent SIMON, HEC Montréal, 2011.

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Major shifts in Creativity/Innovation Management

Laurent SIMON, HEC Montréal, 2011.

Shift 1 : from linear to “messy”

Ideas are everywhere Presence + attention, “Mindfulness” (K. Weick)

Laurent SIMON, HEC Montréal, 2011.

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Shift 2 : from closed to open

Embrace “Open Innovation” (Chesbrough, 2003)… … but don’t‘ forget to manage the boundaries ! (IP !)

Laurent SIMON, HEC Montréal, 2011.

Shift 3 : from process to people

Active units : networks, CoPs, collectives… = major issues for Human Resources Management ! “Casting”, “Staging”, “Coaching”, “Know-who”…

Laurent SIMON, HEC Montréal, 2011.

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Shift 4 : from R&D to Design

Embrace “Design Thinking” (Brown, 2009; DMI, 2009; Neumeier, 2008…)

Laurent SIMON, HEC Montréal, 2011.

Shift 5 : from “global” to contexts

Situated creativity, contexts as socio-cognitive platforms for knowledge flows and ideas generation = “Ba” (Nonaka & Konno, 1998); clusters, innovative territories, creative cities (NEG); “Places-Spaces-Projects-Events” + “middle-ground” (Cohendet & Simon), “Generative Building” (Kornberger & Clegg, 2004)…

Laurent SIMON, HEC Montréal, 2011.

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Shift 6 : from products to experiences

The 5 + 1 Senses “Raves & Rants”

Anthropology of uses, ongoing "conversations”… Laurent SIMON, HEC Montréal, 2011.

Shift 7 : from Hi-tech to B-Models

Connecting knowledge/capacities to value chains and value-networks for consistency and sustainability

Taking monetization seriously (Osterwalder & Pigneur, 2010; Christensen et al. 2009, Hansen & Birkinshaw, 2007; Berman, 2010…)

Osterwalder & Pigneur, 2010

Laurent SIMON, HEC Montréal, 2011.

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Shift 8 : from “solid” to “liquid”

Let me explain…. !

Picture from J-M Dru, Disruption Live

Laurent SIMON, HEC Montréal, 2011.

A Sketch of the Creative Firm

Scientific & Technological

Creativities

Artistic & Symbolic

Creativities

Social & Managerial Creativities

Business Models

Innovation Processes &

Methods

Laurent SIMON, HEC Montréal, 2011.

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“Management must be reinvented”

Management MUST Be Reinvented - Gary Hamel on YouTube

http://www.youtube.com/watch?v=TVX8XhiR1UY

Moonshots for Management. Harvard Business Review, Feb. 2009.

Laurent SIMON, HEC Montréal, 2011.

Purpose &

Meaning Links &

Connections

Rules &

Coaching

Challenges &

Support

Sense-Maker

Web Weaver

Game Master

Flow-Balancer

CREATIVITY

PARTNERS’ EXPECTATIONS

MANAGER’S ACTIVITIES

Let’s start with the manager!

Simon, L. (2006). Managing creative projects: an empirical synthesis of activities. International Journal of Project Management. Feb 2006. Laurent SIMON, HEC Montréal, 2011.

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Laurent SIMON, HEC Montréal, 2011.

Merci !

Thank You !

Moltes Gràcies !

Laurent SIMON, HEC Montréal, 2011.

laurent.simon@hec.ca