Customer loyalty in

home depotBy Brian Gutierrez

True friends – high margin, high frequency

•Handy men, (do it yourself)• construction related

workers • Landscaping companies

Butterflies- high margin, low frequency

•Men and women who love gardening ( only come in the spring)

Barnacles – low margin, high frequency

• Experienced customers like construction workers who have years and years of going to home depot and finding exactly what they need and nothing else.

• Inexperienced customers who do not know much about home depot and ask he employees many question and end up leaving without buying anything.

Strangers- low margin, low frequency

• Kids who are not interested in anything from home depot.

• Teens who are not engaged in anything from home depot

• People who are not “handy” and have an occupation that does not involve construction related things.