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Determining a Platform to Fit Your GoalSocial Media Series: Part 1 of 4
ILTA Webinars
Natalie Alesi@[email protected]/in/[email protected]
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
What are we going to talk about?Internal and External Social Media
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Law firms, lawyers and clients are using social media:
Externally: raising brand awareness, establishing expertise, and business development.
Internally: employee communications, collaboration, knowledge management, internal processes and workflows.
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
How do I……determine which platform is best for
my firm, my department, my practice or me?
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
The Internal Socials
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Know what technology is available Know what technology your firm owns Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies Establish sponsors in your firm Establish a focus group Understand business needs and where communications fit into that need Let it grow organically, but strategically Think outside the box Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Biggest Challenge?
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Generation Now?
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
What happens when a node breaks?
Session Hashtag #ilta
![Page 11: Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars](https://reader035.vdocuments.net/reader035/viewer/2022070501/56816977550346895de16438/html5/thumbnails/11.jpg)
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
![Page 12: Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars](https://reader035.vdocuments.net/reader035/viewer/2022070501/56816977550346895de16438/html5/thumbnails/12.jpg)
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Know what technology is available Know what technology your firm owns Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies Understand users personality types Establish sponsors in your firm Establish a focus group Understand business needs and where communications fit into that need Let it grow organically, but strategically Think outside the box
![Page 13: Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars](https://reader035.vdocuments.net/reader035/viewer/2022070501/56816977550346895de16438/html5/thumbnails/13.jpg)
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Case Study: Penn State needed to launch a new social intranet. (And it needed to be done in 7 weeks.)
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
All social, lacks purpose
No purpose,not social
Purpose, but nosocial network
Clear purposeand social
purp
ose
social
Bevin Hernandez – Penn State – Presentation E20 Conf
Session Hashtag #ilta
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Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
![Page 17: Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars](https://reader035.vdocuments.net/reader035/viewer/2022070501/56816977550346895de16438/html5/thumbnails/17.jpg)
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Chris
toph
er F
inn,
VP
Mic
roso
ft E2
Conf
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
http://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekFX6GR-FrlV-tcxfqhO4CA
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
The External Socials
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
How do I……determine which platform is best for
my firm, my department, my practice or me?
Session Hashtag #ilta
![Page 22: Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars](https://reader035.vdocuments.net/reader035/viewer/2022070501/56816977550346895de16438/html5/thumbnails/22.jpg)
Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Research a practice, your competition, your clients, your new hires.
Everything has gone digital. Everything.
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Strategic Goal
Reaction time
Evolve
Depth
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Depth
TimeFast Slower
TextM
edia rich
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
Favorable Unfavorable
Internal
Strengths as Firm/Department/PracticeAttorneys ranked in top 40 under 40
Known for xyz PracticeLocal Political Support
On the xyz Board
WeaknessesBranding
Outdated websiteLack of Practice Leader Support
External
OpportunitiesAttract local companies
Fixed Fee
ThreatsFirm AFirm BFirm C
SWOT AnalysisFirm, Department, Practice
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Content Calendar
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Depth
TimeFast Slower
TextM
edia rich
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Chris
toph
er F
inn,
VP
Mic
roso
ft E2
Conf
Session Hashtag #ilta
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
Current in Social
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
Pulse replaces LinkedIn Today News
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
Twitter is publically traded
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Session Hashtag #ilta
JPMorgans #AskJPM is an Epic #Fail
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Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com
Checklist
Get a sponsor Educate those on the team, stakeholders Conduct interviews with your ‘people’ Align with firm business strategies to social
channels Understand what is currently being done on an
individual and practice level with social technologies
Talk and engage with your clients Client Online Analysis Competitor Online Analysis Understand the differences in platforms and
audiences Research and brainstorm ideas Find the Magic Quadrant Resource – Gartner Magic Quadrants
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Natalie Alesi@[email protected]/in/[email protected]
Join us for Social Media Series Part 2 December 19 at 12 pm ET
Creating Community and Engagement on Your Platform