1
DEVELOPMENT OF THE TOUR TO DPRK FROM DANDONGDEVELOPMENT OF THE TOUR TO DPRK FROM DANDONG
ZhengliaojiZhengliaojiTourism & Hospitality administration Tourism & Hospitality administration College , Liaodong University ,DandCollege , Liaodong University ,Dandong ,Liaoningong ,Liaoning
2
Dandong as the biggest border city in China, has a tourism item Dandong as the biggest border city in China, has a tourism item which is specially permitted by national tourism management which is specially permitted by national tourism management bureau for the tour to DPRK’s border area, and which is a bureau for the tour to DPRK’s border area, and which is a leading business in tourism industry in Dandong. Its leading business in tourism industry in Dandong. Its development was primarily influenced by the tense situation in development was primarily influenced by the tense situation in Korean Peninsula, such as the military confrontation between Korean Peninsula, such as the military confrontation between the North and South Korea, DPRK’s nuclear crisis , epidemic the North and South Korea, DPRK’s nuclear crisis , epidemic disease SARS and DPRK lacks a stable policy for inbound disease SARS and DPRK lacks a stable policy for inbound tourism etc. These factors make the tour to DPRK more tourism etc. These factors make the tour to DPRK more unsteadily. But it promotes the development of Dandong’s unsteadily. But it promotes the development of Dandong’s tourism industry. At the same time, it plays an important role in tourism industry. At the same time, it plays an important role in
cultural and economic interaction between the two countriescultural and economic interaction between the two countries..
ABSTRACTABSTRACT
3
Dandong as the biggest border city in ChinaDandong as the biggest border city in China
4
1 The Background of Developing the Tour to DPRK from Dandong
The International Friendship Bridge, The Iron Bridge, which is still used now, was started to be built in April 1937 and was completed in May 1943. It stretches over the Yalu River from Dandong to Sinuiju, which is 940.8 meters’ long totally. In October 1990, the Yalu River Bridge was renamed as “Bridge for the Friendship between China and Korea” by the agreement of the two countries. Visitors on the Bridge can not only see the famous scenic spots, such as the rainbow over the Bao Mountain, the clear water and the bright pavilions, the River and the boats, and the bullet holes in the Iron Bridge, but also can generally survey the scene of the cities in both countries.
5
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
Dandong is located in the frontier of Northeast of China, at the Northwest bank of YaDandong is located in the frontier of Northeast of China, at the Northwest bank of Yalu River in the Southeast of Liaoning Province. It is located in the south of the Changlu River in the Southeast of Liaoning Province. It is located in the south of the Changbai Mountain chain north of the Yellow Sea. Facing the city of Sinuiju of D.P.R.K acbai Mountain chain north of the Yellow Sea. Facing the city of Sinuiju of D.P.R.K across the Yalu river.ross the Yalu river.
6
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
The Broken Bridge, which was started to be built in May 1909 and was complThe Broken Bridge, which was started to be built in May 1909 and was completed in Oct. 1911, is the first bridge built over the Yalu River. It was built by theted in Oct. 1911, is the first bridge built over the Yalu River. It was built by the colonial Japanese government house in Korea. At the very beginning, the Be colonial Japanese government house in Korea. At the very beginning, the Bridge was used as a railway bridge.ridge was used as a railway bridge.
7
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
Dandong is the largest border city of China, faces the D.P.R Korea across the Dandong is the largest border city of China, faces the D.P.R Korea across the Yalu River, with unique locational, resource and industrial advantages.Yalu River, with unique locational, resource and industrial advantages.
8
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
9
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
10
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
11
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
12
Dandong is entitled with " the biggest border city along the coastal Dandong is entitled with " the biggest border city along the coastal areas and territorial seas in China"areas and territorial seas in China"
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
13
Dandong is entitled with " the biggest border city along the coastal Dandong is entitled with " the biggest border city along the coastal areas and territorial seas in China"areas and territorial seas in China"
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
14
Dandong is entitled with " the biggest border city along the coastal Dandong is entitled with " the biggest border city along the coastal areas and territorial seas in China"areas and territorial seas in China"
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
15
1. 2 “1. 2 “One-Day Tour’’ as Main Tour One-Day Tour’’ as Main Tour Item Item
(Dandong- (Dandong-SinuijuSinuiju))
1.3 “two-day tour”1.3 “two-day tour” , ”three-day tour” and ”four –day tou , ”three-day tour” and ”four –day tour”r”
1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong
16
TOUR IN PYONGYANG------TOURIST GUIDETOUR IN PYONGYANG------TOURIST GUIDE
17
Ariang Festival in PyongyangAriang Festival in Pyongyang
18
Ariang Festival in PyongyangAriang Festival in Pyongyang
19
Ariang Festival in PyongyangAriang Festival in Pyongyang
20
Tour in PyongyangTour in Pyongyang
21
Tour in PyongyangTour in Pyongyang
22
Tour in PyongyangTour in Pyongyang
23
Tour in PyongyangTour in Pyongyang
24
2 The Process of Developing the Tour to DPRK from 2 The Process of Developing the Tour to DPRK from DandongDandong22..1 The Increasing Number of Tourists to DPRK 1 The Increasing Number of Tourists to DPRK
0.4 million tourists(1988-2004)0.4 million tourists(1988-2004)
25
2.2 The Substantial Rise of Business Income in the 2.2 The Substantial Rise of Business Income in the Tour to DPRK Tour to DPRK
450 million yuans(1988-2004)450 million yuans(1988-2004)
(source:Dandong statistical data1988-2004)(source:Dandong statistical data1988-2004)
1988-2006赴朝旅游人次及营业收入变化曲线( 年)
0
10000
20000
30000
40000
50000
60000
70000
80000
1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
赴朝旅游年份
赴朝
旅游
人次
0
0. 2
0. 4
0. 6
0. 8
1
1. 2
赴朝
营业
收入
(亿
元)
赴朝旅游人次变化曲线 赴朝旅游营业收入变化
26
Sinuiju Sinuiju isis on the other side of Yalu on the other side of Yalu riverriver
27
(1) The imperfect tour market and the relative unstable (1) The imperfect tour market and the relative unstable no stable inbound tourism policy in DPRK(1989,1993,1998,2000,2003,no stable inbound tourism policy in DPRK(1989,1993,1998,2000,2003,2004) 2004) tense situationtense situation in Korean Peninsula , in Korean Peninsula , suffered natural diseases andsuffered natural diseases and SARSSARS etc. etc.(2)(2)The low effectiveness of tourism visa of DPRK.The low effectiveness of tourism visa of DPRK.(3)(3)The poor quality in the reception service of DPRK.The poor quality in the reception service of DPRK. (4) The restricted tour activity in DPRK(4) The restricted tour activity in DPRK
2.3 The Analysis of Tour Market for DPRK from Da2.3 The Analysis of Tour Market for DPRK from Dandongndong
28
33.. 1 The Unstable Tourism Market in the Near Futur1 The Unstable Tourism Market in the Near Future.e.
(1) The intensions situation of Korean peninsula can(1) The intensions situation of Korean peninsula cannot relax at once. not relax at once.
(2) DPRK’s road of economic reform is not clear.(2) DPRK’s road of economic reform is not clear.
Red flag is not to fall due to belief, reform do not cRed flag is not to fall due to belief, reform do not change color of the country power.hange color of the country power.
33 In The In The FutureFuture
29
DPRK has being attached importance to the developDPRK has being attached importance to the development of the inbound tourism. ment of the inbound tourism. Kaesong industrial parkKaesong industrial park ; ; Mt. Kumgang area ------“law of kumgang mountain Mt. Kumgang area ------“law of kumgang mountain special tourism zone”;special tourism zone”; Senbong region.Senbong region.
33 .. 22 Tourism Industry Forming an Integrated System Tourism Industry Forming an Integrated SystemIn DPRKIn DPRK
33 In The In The FutureFuture
30
(1) The tourism industry alliance that crosses the region (1) The tourism industry alliance that crosses the region should be set up------among the China,DPRK and ROK.should be set up------among the China,DPRK and ROK. (2)(2)The tour to DPRK have giving an impetus to the domestic The tour to DPRK have giving an impetus to the domestic tourism and inbound tourisms in Dandong .tourism and inbound tourisms in Dandong . Gyeongui railway (Seoul-Sinuiju) /Arirang festival /Yalu river I Gyeongui railway (Seoul-Sinuiju) /Arirang festival /Yalu river International festival nternational festival
33.. 3 3 Festivals to be Held in the Regional Way. Festivals to be Held in the Regional Way.
33 In The In The FutureFuture
31
(1)The DPRK urgently needs an unimpeded channel to commu(1)The DPRK urgently needs an unimpeded channel to communicate with other country. nicate with other country.
(2) (2) The tour to DPRK is still a communication channel of DPRK The tour to DPRK is still a communication channel of DPRK with other countrieswith other countries
main tourist market____ China/Korea/Japan/Russiamain tourist market____ China/Korea/Japan/Russia
33 .. 4 4 The Tour Item Used as Main Channel to Promote The Tour Item Used as Main Channel to Promote DPRK’s Economy.DPRK’s Economy.
33 In The In The FutureFuture
32
Thank youThank you
Welcome to DandongWelcome to Dandong