development of the tour to dprk from dandong meeting

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DEVELOPMENT OF THE TOUR TO DPRK FROM DANDONGDEVELOPMENT OF THE TOUR TO DPRK FROM DANDONG

ZhengliaojiZhengliaojiTourism & Hospitality administration Tourism & Hospitality administration College , Liaodong University ,DandCollege , Liaodong University ,Dandong ,Liaoningong ,Liaoning

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Dandong as the biggest border city in China, has a tourism item Dandong as the biggest border city in China, has a tourism item which is specially permitted by national tourism management which is specially permitted by national tourism management bureau for the tour to DPRK’s border area, and which is a bureau for the tour to DPRK’s border area, and which is a leading business in tourism industry in Dandong. Its leading business in tourism industry in Dandong. Its development was primarily influenced by the tense situation in development was primarily influenced by the tense situation in Korean Peninsula, such as the military confrontation between Korean Peninsula, such as the military confrontation between the North and South Korea, DPRK’s nuclear crisis , epidemic the North and South Korea, DPRK’s nuclear crisis , epidemic disease SARS and DPRK lacks a stable policy for inbound disease SARS and DPRK lacks a stable policy for inbound tourism etc. These factors make the tour to DPRK more tourism etc. These factors make the tour to DPRK more unsteadily. But it promotes the development of Dandong’s unsteadily. But it promotes the development of Dandong’s tourism industry. At the same time, it plays an important role in tourism industry. At the same time, it plays an important role in

cultural and economic interaction between the two countriescultural and economic interaction between the two countries..

ABSTRACTABSTRACT

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Dandong as the biggest border city in ChinaDandong as the biggest border city in China

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1 The Background of Developing the Tour to DPRK from Dandong

The International Friendship Bridge, The Iron Bridge, which is still used now, was started to be built in April 1937 and was completed in May 1943. It stretches over the Yalu River from Dandong to Sinuiju, which is 940.8 meters’ long totally. In October 1990, the Yalu River Bridge was renamed as “Bridge for the Friendship between China and Korea” by the agreement of the two countries. Visitors on the Bridge can not only see the famous scenic spots, such as the rainbow over the Bao Mountain, the clear water and the bright pavilions, the River and the boats, and the bullet holes in the Iron Bridge, but also can generally survey the scene of the cities in both countries.

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1 The Background of Developing the Tour to DP1 The Background of Developing the Tour to DPRK from DandongRK from Dandong

Dandong is located in the frontier of Northeast of China, at the Northwest bank of YaDandong is located in the frontier of Northeast of China, at the Northwest bank of Yalu River in the Southeast of Liaoning Province. It is located in the south of the Changlu River in the Southeast of Liaoning Province. It is located in the south of the Changbai Mountain chain north of the Yellow Sea. Facing the city of Sinuiju of D.P.R.K acbai Mountain chain north of the Yellow Sea. Facing the city of Sinuiju of D.P.R.K across the Yalu river.ross the Yalu river.

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The Broken Bridge, which was started to be built in May 1909 and was complThe Broken Bridge, which was started to be built in May 1909 and was completed in Oct. 1911, is the first bridge built over the Yalu River. It was built by theted in Oct. 1911, is the first bridge built over the Yalu River. It was built by the colonial Japanese government house in Korea. At the very beginning, the Be colonial Japanese government house in Korea. At the very beginning, the Bridge was used as a railway bridge.ridge was used as a railway bridge.

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Dandong is the largest border city of China, faces the D.P.R Korea across the Dandong is the largest border city of China, faces the D.P.R Korea across the Yalu River, with unique locational, resource and industrial advantages.Yalu River, with unique locational, resource and industrial advantages.

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Dandong is entitled with " the biggest border city along the coastal Dandong is entitled with " the biggest border city along the coastal areas and territorial seas in China"areas and territorial seas in China"


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1. 2 “1. 2 “One-Day Tour’’ as Main Tour One-Day Tour’’ as Main Tour Item Item

(Dandong- (Dandong-SinuijuSinuiju))

1.3 “two-day tour”1.3 “two-day tour” , ”three-day tour” and ”four –day tou , ”three-day tour” and ”four –day tour”r”


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TOUR IN PYONGYANG------TOURIST GUIDETOUR IN PYONGYANG------TOURIST GUIDE

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Ariang Festival in PyongyangAriang Festival in Pyongyang

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Tour in PyongyangTour in Pyongyang

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2 The Process of Developing the Tour to DPRK from 2 The Process of Developing the Tour to DPRK from DandongDandong22..1 The Increasing Number of Tourists to DPRK 1 The Increasing Number of Tourists to DPRK

0.4 million tourists(1988-2004)0.4 million tourists(1988-2004)

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2.2 The Substantial Rise of Business Income in the 2.2 The Substantial Rise of Business Income in the Tour to DPRK Tour to DPRK

450 million yuans(1988-2004)450 million yuans(1988-2004)

(source:Dandong statistical data1988-2004)(source:Dandong statistical data1988-2004)

1988-2006赴朝旅游人次及营业收入变化曲线（年）

0

10000

20000

30000

40000

50000

60000

70000

80000

1988 1990 1992 1994 1996 1998 2000 2002 2004 2006

赴朝旅游年份

赴朝

旅游

人次

0

0. 2

0. 4

0. 6

0. 8

1

1. 2

赴朝

营业

收入

（亿

元）

赴朝旅游人次变化曲线赴朝旅游营业收入变化

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Sinuiju Sinuiju isis on the other side of Yalu on the other side of Yalu riverriver

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(1) The imperfect tour market and the relative unstable (1) The imperfect tour market and the relative unstable no stable inbound tourism policy in DPRK(1989,1993,1998,2000,2003,no stable inbound tourism policy in DPRK(1989,1993,1998,2000,2003,2004) 2004) tense situationtense situation in Korean Peninsula , in Korean Peninsula , suffered natural diseases andsuffered natural diseases and SARSSARS etc. etc.(2)(2)The low effectiveness of tourism visa of DPRK.The low effectiveness of tourism visa of DPRK.(3)(3)The poor quality in the reception service of DPRK.The poor quality in the reception service of DPRK. (4) The restricted tour activity in DPRK(4) The restricted tour activity in DPRK

2.3 The Analysis of Tour Market for DPRK from Da2.3 The Analysis of Tour Market for DPRK from Dandongndong

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33．． 1 The Unstable Tourism Market in the Near Futur1 The Unstable Tourism Market in the Near Future.e.

(1) The intensions situation of Korean peninsula can(1) The intensions situation of Korean peninsula cannot relax at once. not relax at once.

(2) DPRK’s road of economic reform is not clear.(2) DPRK’s road of economic reform is not clear.

Red flag is not to fall due to belief, reform do not cRed flag is not to fall due to belief, reform do not change color of the country power.hange color of the country power.

33 In The In The FutureFuture

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DPRK has being attached importance to the developDPRK has being attached importance to the development of the inbound tourism. ment of the inbound tourism. Kaesong industrial parkKaesong industrial park ; ; Mt. Kumgang area ------“law of kumgang mountain Mt. Kumgang area ------“law of kumgang mountain special tourism zone”;special tourism zone”; Senbong region.Senbong region.

33 ．． 22 Tourism Industry Forming an Integrated System Tourism Industry Forming an Integrated SystemIn DPRKIn DPRK


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(1) The tourism industry alliance that crosses the region (1) The tourism industry alliance that crosses the region should be set up------among the China,DPRK and ROK.should be set up------among the China,DPRK and ROK. (2)(2)The tour to DPRK have giving an impetus to the domestic The tour to DPRK have giving an impetus to the domestic tourism and inbound tourisms in Dandong .tourism and inbound tourisms in Dandong . Gyeongui railway (Seoul-Sinuiju) /Arirang festival /Yalu river I Gyeongui railway (Seoul-Sinuiju) /Arirang festival /Yalu river International festival nternational festival

33．． 3 3 Festivals to be Held in the Regional Way. Festivals to be Held in the Regional Way.


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(1)The DPRK urgently needs an unimpeded channel to commu(1)The DPRK urgently needs an unimpeded channel to communicate with other country. nicate with other country.

(2) (2) The tour to DPRK is still a communication channel of DPRK The tour to DPRK is still a communication channel of DPRK with other countrieswith other countries

main tourist market____ China/Korea/Japan/Russiamain tourist market____ China/Korea/Japan/Russia

33 ．． 4 4 The Tour Item Used as Main Channel to Promote The Tour Item Used as Main Channel to Promote DPRK’s Economy.DPRK’s Economy.


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Thank youThank you

Welcome to DandongWelcome to Dandong