Download - Device Technology - Mobile
Mobile Internet
Powered by
Webinar:
Lifting the Lid on Mobile
Session 3:
Device Technology
Last Sessions Key Points
• Market Influencers
• The Pace Of Change
• Handset Diversity
• Ways to organise mobile technology into a marketing campaign
• Using mobile to deliver enriched experiences and gain 1-2-1 relationships with every customer
• The need to use a different approach
Mobile devices are changing all the time - with over 100 new tablets being launched this year alone, its hard to keep up with how to tap into the features that mobiles offer us to engage and sell to our customers.
This webinar will focus on:
• Understanding the different handsets, operating systems and capabilities
• Getting to grips with device technology
• Exploring marketing applications that use advanced mobile phone features
Device Technology
Mobile media usage continues to grow
What’s visibly apparent is not fact
Market by OS
Single Platform Strategy
Communication
Single Platform Strategy
Communication
Evolving Platform Base
Over 60 mobile browsers
Platform Browsers Add-on Browsers
Some browser standardisation
But there will always be fragmentation
Device Technologies
GPS
Face Detection
Accelerometer
Video
Magnetometer
Tilt
Geo-location
Camera
NFC
Touch screen
Motion Sensing
HTML5
Screen Technology
Device Technologies
Tilt
Accelerometer
Motion Sensing
Advanced Gestures
GPS
Camera
Gestures
NFC
Nice to havesMust-haves
GPS/Geolocation
Branch LocatorMaps and active search functionsLocation based advertisingSocial Applications – my friends – check inTracking your customers
Marketing Applications
NFC
Customer surveysSocial CampaignsCustomer LoyaltyMobile transactionsSmart posters
Camera
Customer interaction – upload picturesAugmented realityBarcodesShare experiences – social campaignsLinking PC web to mobile web – single customer view
NFC -Near Field Communication
• Short-range wireless technology
• Embedded in the phone
• Securely store personal data such as debit and credit card information
• Four versions – memory, speed and security
• Governed by the NFC Forum
• Held hostage by credit card companies and network operators
• Supported by Blackberry, Nokia, Samsung
• Soon to be supported by iPhone, Windows mobile
NFC is “the one to watch”
Basic Gestures
Advanced Gestures
Keyboards and Hybrids!
HTML5
• HTML5 is the next generation of HTML markup language –currently 4.2
• HTML5 has tools and features that make some things on mobile easier to develop:
• Delivers better audio and video support
• Built in Geolocation
• Enables offline content
• Provides “canvas” a means of delivering dynamic content
• HTML5 is not yet supported by all mobiles
• It’s not the panacea - misconception
Javascript / Ajax / CSS3 / jQuery
Rich App-like User
experience
Pull-down menu
CSS3 overlays
Sliding animations
Orientation Aware
Delivery to the Mobile Web
Device Management Technology
Content Management
Device and user tracking
geolocation, camera, NFC –
advanced technology detection
and development tools
Centrally managed content
for web, email, social and
mobile
iPhone Android Blackberry Windows
Device and channel specific
previews
mobile handset
detection
(> 12,000)
Leading edge
delivery engine
using HTML5
and fully
optimised
dynamic pages
– User
preference
management
Flash HTMLjQuery
Maximising Each Experience
Summary
We’ve Explored:
• Handset and browser diversity is growing – ask your developer for cross platform
• Technologies to focus on to maximise user experiences – get ahead of the curve
• It’s not a “one horse race” - 70% + of your customers are not on iPhones
Questions:
Next sessions - From the Perspective of Mobile
E-commerce: Tuesday 14th June @ 10am UK
Social Media: Tuesday 12th July @ 10am UK
www.bemoko.com www.alterian.com