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INDONESIA. Population, Mobile, eCommerce
Digital Landscape in
2013
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Hi! This deck is a compilation of Indonesia internet stats
collected from many sources.
Enjoy! Bayu Syerli Rachmat Digital Marketing Mgr. 3M Indonesia
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Steady Economic Growth will Increase Indonesia’s Online Population
Internet penetration is highest among those ages 15 to 24, city dwellers and those with a university-level education
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Indonesians Spend Most Time on the Internet
Hours spent/Week
35h
19h
5h
6h
Indonesia Consumer Insights, June 2010
n=1335 | Base: All Respondents (Natural fall-out)
Social Media Use is Incredibly Popular and Dominates Online Behavior
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Social Media is Happening in Indonesia
• Indonesians favor social networks over email for staying in touch.
[Source: We Are Social, November 2011]
• 77% of online activities in Indonesia involve social networking sites.
[Source: Yahoo!, via Scribd, June 2010]
• There are more than 43m users on Indonesia's top social network; 18% of the population.
[Source: We Are Social, October 2012]
• Facebook is Indonesia's top social networking site with 86% coverage.
[Source: Comscore media matrix, Mar 2012]
• Bahasa Indonesia is the most popular language used on Indonesian Facebook with 82% share.
[Source: SalingSilang, via SlideShare, February 2011]
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Mobile Subscribers and Penetration Across SEA [Source: We Are Social, October 2012].
Country Mobile subscribers Penetration Brunei 530,000 130% (multiple devices) Indonesia 269m 109% (multiple devices) Malaysia 34m 118%( multiple devices) Myanmar 2m 5% Philippines 97m 94% Singapore 7m 147% (multiple devices) Thailand 78m 117% (multiple devices)
60% of regular internet users
in Indonesia use a mobile phone
to access internet
Smartphone usage will see sharp growth, replacing expensive fixed internet access
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Android is the operating system of choice for Indonesia’s smartphone owners, but BlackBerry remains relevant in the market
Most mobile web users in urban areas rely on feature phones for mobile web access
Mobile Internet in Indonesia
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The average Indonesian mobile web user consumes 5 hours of media daily. 36% of this time is spent on mobile. [Source: InMobi, February 2012]
69% of Indonesian mobile web users use their devices while lying in bed. [Source: InMobi, February 2012]
24% of Indonesian mobile web users use social media on their mobiles. [Source: InMobi, February 2012]
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2006 2007 2008 2009 2010 2011
0.1 0.1
0.2
0.3 0.3
0.5 Internet Retailing in Indonesia (Revenue 2006 - 2011)
source by Euromonitor, Retailing in Indonesia
data in Trilion Rp.
2011 2012 2013 2014 2015 2016
0.5
0.6
0.7
0.8
1
1.1 Forecast Internet Retailing in Indonesia (Revenue 2011 - 2016)
source by Euromonitor, Retailing in Indonesia
data in Trilion Rp.
Internet Retailing in Indonesia
www.acnielsen.co.id/news/NEWS14072010.shtml
70% of Indonesian online users intend to make an online purchase
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dsresearch-ecommerce-may11 224 Respondents 175 Females 49 Males
Customer Study
0
20
40
60
80
100
120 112
37 30 15 10 8 7 5
Purchasing Product Female customer tend to buy clothes, shoes, and personal cares;
0
20
40
60
80
100
120 118
38
18 18 17 15
0
20
40
60
80
100
120
IDR. 100,000 - 500,000
Less than IDR 5 Mil
Less than IDR.
100,000
Any amount
Less than IDR. 1 Mil
118
38 25 25 18
The Amount of Transaction The products that customer buy like clothes, shoes, and accessories tend to cost around IDR. 500,000.
0%
10%
20%
30%
40%
50%
60%
Bank Transfer
COD Credit Card
Other (Paypall,
etc)
57%
28%
7% 8%
Payment Method Customer tend to pay via bank transfer or cash on delivery
Good Ecommerce Customers are getting confidence using e-commerce with the help of their friends’ recommendation
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Indonesia eCommerce a Big Bang Waiting to Happen