Download - Digital marketing ppt
PRESENTED BY: PRIYA BHATIA
Marketing is an organizational functionand a set of processes for creating,communicating and delivering value tocustomers and for managing customerrelationships in ways that benefit theorganization and its stakeholders.
Digital marketing is the promotion of
products or brands via one or more forms of
electronic media.
It is marketing that makes use of electronic
devices such as personal
computers, smartphones, cellphones, tablet
and game consoles to engage with
stakeholders.
Global Reach
Cost Effective
Measurable Results
Personalization
Openness
Improved Conversion Rates
Setting A Goal
Creating A Market Funnel
Race-Framework
Developing A Call To Action(CTA)
Creating A Effective Lead Magnet
Driving Traffic
An effective website is essentially about theconvergence of two things: the business goals andthe needs of the target market.
THE STAGES INWEBSITE DESIGN PROCESS:
Planning
Design
Development
Testing
Deployment
Social media marketing is the process of gaining website
traffic or attention through social media sites.
Using FACEBOOK
Using TWITTER
Using LINKEDIN
A type of direct digital marketing that uses electronic mail as
the marketing communication delivery method.
Transactional email
Direct email
Mobile marketing is marketing on or with a mobile device,such as a smart phone. Mobile marketing can providecustomers with time and location sensitive, personalizedinformation that promotes goods, services and ideas.
SMS MARKETING
PUSH NOTIFICATION
APP-BASED MARKETING
IN GAME MOBILE MARKETING
EXAMPLE: IBM SEER APP
Amazon
Flipkart
Snapdeal
Paytm
EBay. in
Jabong.com
Myntra
Shopclues
Pepperfry
Homeshop18
The consumer is unable to physically feel or try on the product
Marketer will not be able to use the personal touch factor\human
factor
Technology
Low connection speed
Complication