PRESENTED BY: PRIYA BHATIA

Marketing is an organizational functionand a set of processes for creating,communicating and delivering value tocustomers and for managing customerrelationships in ways that benefit theorganization and its stakeholders.

Digital marketing is the promotion of

products or brands via one or more forms of

electronic media.

It is marketing that makes use of electronic

devices such as personal

computers, smartphones, cellphones, tablet

and game consoles to engage with

stakeholders.

Global Reach

Cost Effective

Measurable Results

Personalization

Openness

Improved Conversion Rates

Setting A Goal

Creating A Market Funnel

Race-Framework

Developing A Call To Action(CTA)

Creating A Effective Lead Magnet

Driving Traffic

An effective website is essentially about theconvergence of two things: the business goals andthe needs of the target market.

THE STAGES INWEBSITE DESIGN PROCESS:

Planning

Design

Development

Testing

Deployment

Social media marketing is the process of gaining website

traffic or attention through social media sites.

Using FACEBOOK

Using TWITTER

Using LINKEDIN

A type of direct digital marketing that uses electronic mail as

the marketing communication delivery method.

Transactional email

Direct email

Mobile marketing is marketing on or with a mobile device,such as a smart phone. Mobile marketing can providecustomers with time and location sensitive, personalizedinformation that promotes goods, services and ideas.

SMS MARKETING

PUSH NOTIFICATION

APP-BASED MARKETING

IN GAME MOBILE MARKETING

EXAMPLE: IBM SEER APP

Amazon

Flipkart

Snapdeal

Paytm

EBay. in

Jabong.com

Myntra

Shopclues

Pepperfry

Homeshop18

The consumer is unable to physically feel or try on the product

Marketer will not be able to use the personal touch factor\human

factor

Technology

Low connection speed

Complication