Founders: Walt and Roy Disney
EXPANDED FRANCHISES
HOW DOES DISNEY CONNECT WITH ITS
CORE CONSUMERS?
FAMILY ENTERTAINMENT
• LIVE SHOWS - BROADWAY MUSICALS
• THEME PARKS• PUBLISHING
USING EMERGING TECHNOLOGIES TO KEEP
CONSUMERS AWARE
• `
ADAPTING TO CULTURAL
& GEOGRAPHIC
FACTORS
HOW WILL DISNEY
MANAGE TO REMAIN RELEVANT
& CURRENT ?
CONNECTING WITH A BROADER AUDIENCE
EFFICIENTLY & ECONOMICALLY
EXPANSION ONTO A GAMING PLATFORM
Disney Infinity 1.0 - Trailer
BENEFITS OF EXPANSION
INCREASES THEIR POPULARITY
GENERATE GREATER REVENUE
IMPROVES THEIR BRAND POSITIONING
MAKING THEMSELVESAN INTEGRAL PART OF
CONSUMER’s LIVES
RISKS OF EXPANSION
PRESERVING THE RICH HERITAGE OF
90 YEARS
PRODUCT STABILITY IN THE MARKET
LOOSE FOCUS OF CORE PRODUCTS
UPHOLDING THE CONSUMER’s TRUST
SUMMARY: • History of Disney • Expansion of Disney• How does Disney connect with its core consumers?
• Keeping Disney Relevant and Current • Benefits of Expansion • Risks of Expansion
DISCLAIMER:Created by Ankita Elizabeth Mathew, Govt.
Model Engineering College , during an internship by Prof. Sameer Mathur , IIM
Lucknow.