Founders: Walt and Roy Disney

Steamboat Willie

EXPANDED FRANCHISES

HOW DOES DISNEY CONNECT WITH ITS

CORE CONSUMERS?

FAMILY ENTERTAINMENT

• LIVE SHOWS - BROADWAY MUSICALS

• THEME PARKS• PUBLISHING

USING EMERGING TECHNOLOGIES TO KEEP

CONSUMERS AWARE

• `

ADAPTING TO CULTURAL

& GEOGRAPHIC

FACTORS

HOW WILL DISNEY

MANAGE TO REMAIN RELEVANT

& CURRENT ?

CONNECTING WITH A BROADER AUDIENCE

EFFICIENTLY & ECONOMICALLY

EXPANSION ONTO A GAMING PLATFORM

Disney Infinity 1.0 - Trailer

BENEFITS OF EXPANSION

INCREASES THEIR POPULARITY

GENERATE GREATER REVENUE

IMPROVES THEIR BRAND POSITIONING

MAKING THEMSELVESAN INTEGRAL PART OF

CONSUMER’s LIVES

RISKS OF EXPANSION

PRESERVING THE RICH HERITAGE OF

90 YEARS

PRODUCT STABILITY IN THE MARKET

LOOSE FOCUS OF CORE PRODUCTS

UPHOLDING THE CONSUMER’s TRUST

SUMMARY: • History of Disney • Expansion of Disney• How does Disney connect with its core consumers?

• Keeping Disney Relevant and Current • Benefits of Expansion • Risks of Expansion

DISCLAIMER:Created by Ankita Elizabeth Mathew, Govt.

Model Engineering College , during an internship by Prof. Sameer Mathur , IIM

Lucknow.