Download - Distribute and Monetize APIs
Distribute + Monetize APIsDistribute + Monetize APIsDistribute + Monetize APIs
Defrag 2014 - Broomfield, CO
Sit back and relaxWhy APIs - Tap into the API market
API Economy - $$$ Models
Distributing - DevXperience
History is important
The industrial revolution stems from:
Industralization led to Efficiency
Quality of Life led to working force
Financial Innovations enabled more entrepeneurs to make it
Transportation links sped up commerce
Communication between peers improved
Nothing is stopping the API economy
A whole universe of developers capable of consuming APIs
Over 3 billion connected people on the web
Devices connected to the Internet
2013 2015 2020
15B
8.7B
50B
Dev
ices
Con
nect
ed
Years
source: forbes.com
Build a library, then an empire
- Expose data and functionality through service interfaces.
- Communication must happen only through these interfaces
- Any technology works- Design from the ground up to be
externalizable. No exceptions.
source:http://siliconangle.com/furrier/2011/10/12/google-engineer-accidently-shares-his-internal-memo-about-google-platform/
APIs and usage in modern times
Mashape.com: over 10.000 private and public API
GoogleTwitterFacebook
Billions of API calls per day
APIs come in different forms...
As a product:
The customer uses the API directly to add capabilities
As an extension of a product:
The API is used in conjunction with the product to add value
As a promotion for a product:
The API is used as a mechanism to promote the product.
(Private and Public)
API Economy - Price it right● Pricing - have a clear business model
○ Free○ Freemium○ Paid
● Paid or Freemium can come in different flavours○ Pay as you go with or without tiers○ Monthly recurring○ Unit price○ Rev share○ Transaction fee
API Economy - Price it right
Depending your business model, you might end up paying developers to use
your API
But wait
Have you (or your team) built an API before?Is your audience right?Do your competitors have APIs?Could they copy your model easily?How will your API support your roadmap?
Food for thought+ Security & Access Control:
+ Cloud or On Premises:
+ Monitoring and Analytics:
+ SOAP vs REST:
Prepare for the API economy
+ Discovery+ Security + Monitoring / QA+ Testing+ Support+ Documentation+ Monetization
Achieving great DX
How will you publish your API?
Onboarding and Documentation are the face of your API
Achieving great DX:What do developers love you for?
• Track endpoint analytics• Track Documentation’s web analytics• Get involved in physical Hackathons• Keep API documentation up to date• Don’t break things (versioning)
In conclusion
- It’s happening, it’s big, you can do it. Don’t miss out- Developers are hungry and ready to pay to use your
service if you provide them with a good experience- You need to invest time and $$$ in making sure their
experience is great, as soon as possible- You can make a lot of money with only an API.