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www.marketleader.com
Market Leader Power Hour
Host: Kris Olsen
Market Leader Trainer
Dive Into Website Analytics:Listings
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Last Week’s Focus:
Boost your marketing
Improve your SEO
Generate more website visitors
Maximize your referral traffic from Craigslist and other websites
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Today You’ll Learn Strategies to:
Target potential listing clients with your analytics
Win more listings than ever before
Sell your listings quickly
Keep your sellers happy with your statistics
As a Market Leader customer, you have website analytics if you use one of these systems:• Growth Leader • Professional Edition• RealtyGenerator (Broker/Owner)
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TODAY’S GUEST
Tina BeanVisiStat Co-Founder VP of Client Services
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Leverage Analytics to Win and Sell Listings Step 1: Target potential listing clients
Step 2: Win more listings
Step 3: Sell your listings faster
Step 4: Keep your sellers happy in the meantime
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1. Admin
2. Website Analytics
3. Accept the Terms and Conditions
Web analytics are available on: Growth Leader, Professional Edition, RealtyGenerator (Broker/Owner)
Your Market Leader Website Analytics: Live!
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• Click “Refresh” or an Admin tab if you see a “Free Trial” Screen
Market Leader Analytics are Included for Free!
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STEP 1: TARGET POTENTIAL LISTING CLIENTS
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• Reach out to sellers who frequently return to your website
• Target sellers who own homes popular with today’s buyers
• Discover buyers coming to your area in the near future
Find Potential Listing Clients
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Let’s Go Live!
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1. Find home owners whose homes match what buyers want
2. Share information to demonstrate buyers want a home like theirs
3. Set up a listing presentation
• What do you think? How can you find your target home owners?
– Craigslist
– Blog posts
– Social media
– MeetUp groups
– Local classes
– Pound the pavement
Leverage Your Insider Information
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Let’s Go Live!
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• What do you think? What can you do once you identify a trend?
– Connect with the company staff
– Reach out to bloggers in their area
– Connect on Facebook with realtors in their area
– Write blog posts for that niche
What do you think?
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• Reach out to sellers who frequently return to your website
– Launch Pad > Identities
• Target sellers who own homes popular with today’s buyers
– Search Engines
• Discover buyers coming to your area in the near future
– Global Stats
– Launch Pad
Find Potential Listing Clients
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STEP 2: WIN MORE LISTINGS
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Win More ListingsWhen you list with me:
• Your listing will be where today’s buyers are
• Your listing will be on a popular website
• Many buyers will view your home
• You’ll be in good hands
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Let’s Go Live!
www.marketleader.com
Visitor Totals
Popular Pages
Geographic Visitor Locations
Search Engine Keywords
Referring Websites
Visitor Identities
Your Website Summary Report
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When you list with me:
• Your listing will be where today’s buyers are– Referral Links > Referring Websites
• Your listing will be on a popular website– Launch Pad
– Visitor Totals
– Global Stats
• Many buyers will view your home– Popular Pages
– Search Engines
• You’ll be in good hands– Wow homeowners with a website summary report
Win More Listings
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STEP 3: SELL YOUR LISTINGS FASTER
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• TRACK: Identify the number of visitors you’re currently generating
– Launch Pad, Visitor Totals, Popular Pages
• ANALYZE: Discover what’s working
– Referral Links, Search Engines
• OPTIMIZE: Refine your strategies to enhance your current results
– Magnify what’s working for you and refine the rest
Sell Your Listing Faster
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STEP 4: KEEP YOUR SELLERS HAPPY
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• What do you think? What can you show homeowners to impress them?
– Buyers who’ve viewed their home so far
– Websites you’re using to drive traffic to their listing
What do you think?
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Wow your homeowners with your marketing effectiveness
• Buyers who’ve viewed their home so far
• Websites you’re using to drive traffic to their listing
• Set up an alert for your seller
Keep Your Sellers Happy
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Let’s Go Live!
www.marketleader.com
Wow your homeowners with your marketing effectiveness
• Buyers who’ve viewed their home so far
– Popular Pages
• Websites you’re using to drive traffic to their listing
– Popular Pages
• Set up an alert for your seller
Keep Your Sellers Happy
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Now You Know How to:
Target potential listing clients with your analytics
Win more listings than ever before
Sell your listings quickly
Keep your sellers happy with your analytics
www.marketleader.com
• Start tracking buyer trends to find potential sellers
• Prepare analytics for your next listing presentation
• Set up your website summary
• Create quick links in favorites report
• Ask questions and share what’s workingwww.facebook.com/marketleader
• Watch today’s recordingwww.marketleader.com/best-practices
SEO: Your Next Steps
Please fill out the post class survey
to receive today’s notes!
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JOIN US NEXT WEEK!Social Media Strategy and Google Plus!
Learn social media best practices
Discover Google+: What is it and why do people care?
Gain insight: Is Google+ just another Facebook?
Learn strategies to create an effective Google+ page
Matthew Shadbolt of the Corcoran Group!
• Director of Interactive Product & Marketing
• Innovator behind the Corcoran Group’s highly successful social media program
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Market Leader Power Hour
Dive Into Website Analytics:Lead Generation