dive into website analytics: listings - market...

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www.marketleader.com

Market Leader Power Hour

Host: Kris Olsen

Market Leader Trainer

Dive Into Website Analytics:Listings


Last Week’s Focus:

Boost your marketing

Improve your SEO

Generate more website visitors

Maximize your referral traffic from Craigslist and other websites

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Today You’ll Learn Strategies to:

Target potential listing clients with your analytics

Win more listings than ever before

Sell your listings quickly

Keep your sellers happy with your statistics

As a Market Leader customer, you have website analytics if you use one of these systems:• Growth Leader • Professional Edition• RealtyGenerator (Broker/Owner)


TODAY’S GUEST

Tina BeanVisiStat Co-Founder VP of Client Services

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Leverage Analytics to Win and Sell Listings Step 1: Target potential listing clients

Step 2: Win more listings

Step 3: Sell your listings faster

Step 4: Keep your sellers happy in the meantime


1. Admin

2. Website Analytics

3. Accept the Terms and Conditions

Web analytics are available on: Growth Leader, Professional Edition, RealtyGenerator (Broker/Owner)

Your Market Leader Website Analytics: Live!

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• Click “Refresh” or an Admin tab if you see a “Free Trial” Screen

Market Leader Analytics are Included for Free!


STEP 1: TARGET POTENTIAL LISTING CLIENTS

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• Reach out to sellers who frequently return to your website

• Target sellers who own homes popular with today’s buyers

• Discover buyers coming to your area in the near future

Find Potential Listing Clients


Let’s Go Live!

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1. Find home owners whose homes match what buyers want

2. Share information to demonstrate buyers want a home like theirs

3. Set up a listing presentation

• What do you think? How can you find your target home owners?

– Craigslist

– Blog posts

– Social media

– MeetUp groups

– Local classes

– Pound the pavement

Leverage Your Insider Information


Let’s Go Live!

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• What do you think? What can you do once you identify a trend?

– Connect with the company staff

– Reach out to bloggers in their area

– Connect on Facebook with realtors in their area

– Write blog posts for that niche

What do you think?


• Reach out to sellers who frequently return to your website

– Launch Pad > Identities

• Target sellers who own homes popular with today’s buyers

– Search Engines

• Discover buyers coming to your area in the near future

– Global Stats

– Launch Pad

Find Potential Listing Clients

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STEP 2: WIN MORE LISTINGS


Win More ListingsWhen you list with me:

• Your listing will be where today’s buyers are

• Your listing will be on a popular website

• Many buyers will view your home

• You’ll be in good hands

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Let’s Go Live!


Visitor Totals

Popular Pages

Geographic Visitor Locations

Search Engine Keywords

Referring Websites

Visitor Identities

Your Website Summary Report

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When you list with me:

• Your listing will be where today’s buyers are– Referral Links > Referring Websites

• Your listing will be on a popular website– Launch Pad

– Visitor Totals

– Global Stats

• Many buyers will view your home– Popular Pages

– Search Engines

• You’ll be in good hands– Wow homeowners with a website summary report

Win More Listings


STEP 3: SELL YOUR LISTINGS FASTER

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• TRACK: Identify the number of visitors you’re currently generating

– Launch Pad, Visitor Totals, Popular Pages

• ANALYZE: Discover what’s working

– Referral Links, Search Engines

• OPTIMIZE: Refine your strategies to enhance your current results

– Magnify what’s working for you and refine the rest

Sell Your Listing Faster


STEP 4: KEEP YOUR SELLERS HAPPY

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• What do you think? What can you show homeowners to impress them?

– Buyers who’ve viewed their home so far

– Websites you’re using to drive traffic to their listing

What do you think?


Wow your homeowners with your marketing effectiveness

• Buyers who’ve viewed their home so far

• Websites you’re using to drive traffic to their listing

• Set up an alert for your seller

Keep Your Sellers Happy

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Let’s Go Live!


Wow your homeowners with your marketing effectiveness

• Buyers who’ve viewed their home so far

– Popular Pages

• Websites you’re using to drive traffic to their listing

– Popular Pages

• Set up an alert for your seller

Keep Your Sellers Happy

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Now You Know How to:

Target potential listing clients with your analytics

Win more listings than ever before

Sell your listings quickly

Keep your sellers happy with your analytics


• Start tracking buyer trends to find potential sellers

• Prepare analytics for your next listing presentation

• Set up your website summary

• Create quick links in favorites report

• Ask questions and share what’s workingwww.facebook.com/marketleader

• Watch today’s recordingwww.marketleader.com/best-practices

SEO: Your Next Steps

Please fill out the post class survey

to receive today’s notes!

http://www.facebook.com/marketleader

http://www.marketleader.com/best-practices



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JOIN US NEXT WEEK!Social Media Strategy and Google Plus!

Learn social media best practices

Discover Google+: What is it and why do people care?

Gain insight: Is Google+ just another Facebook?

Learn strategies to create an effective Google+ page

Matthew Shadbolt of the Corcoran Group!

• Director of Interactive Product & Marketing

• Innovator behind the Corcoran Group’s highly successful social media program


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dive into website analytics: listings - market...

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