Download - DMA Atlanta March 2012 Event Presentation
BACKGROUND
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The 2010 Census has had a profound impact on how we see ourselves as a nation. With headlines
reading: “Minority Population Grows 42%; Non-Ethnic Only Grows 5%”. The coverage has been in every marketing news outlet for the past several months.
Every marketing departments inbox will expect an email from the CMO with a link to articles with
the question, “What is our strategy?” Not “What is our multicultural strategy?” The census has shown we’ve moved beyond that. Connecting your brands to cultural America will now be an
integral part of every marketing strategy.
All the data points to the importance of the multicultural market to our businesses today, and marketing to a diversified consumer means reaching out to a growing population rather than a
graying population. Populations that is in the marketing sweet spot and who’s peak earning years are now!
THE IMPACT
OF A MULTICULTURAL CONSUMERtwitter : @DMAAtlanta @rgomezjr
OUR PANEL
✓ Philip Polk .. Director Segmentation Marketing
✓ John Hernandez .. Customer Technology Marketing
✓ Yovany Jerez .. Corporate Talent Manager
✓ Dan Vargas .. CEO
With Guest Moderator Roberto Gomez .. DMA Atlanta Board Member
Data From: U.S. Census Bureau
100,000,000
30 Years of 3 digit Growth50,000,000
2010 CENSUS OVERVIEW
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ATLANTA, GA 1970
487,533twitter : @DMAAtlanta @rgomezjr
GEORGIA 2010
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✓ Did the 2010 Census effect your marketing planning or do you see more brands trying to connect with a diverse audience?
KEY “Preguntas”
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✓ Have marketers been slow to understand the importance of ethnic authenticity?
KEY “Preguntas”
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✓ Why is cultural marketing still perceived as “the special program” or placed into “ silo budgets” or is that starting to shift into the overall marketing strategies?
KEY “Preguntas”
✓ In your view, what is the correct approach to reach a multicultural audience from a CMO perspective?
KEY “Preguntas”
✓ Do you see in the next 10 years multicultural marketing to be part of the overall marketing mix or will we still be justifying the reasons to connect?
KEY “Preguntas”
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KEY CONTACT
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Roberto Gomez Jr.DMA Atlanta Board Member - Cultural Direct Marketing Specialist, Author, Speaker and Hispanic Community Leader
www.rgomezjr.mewww.linkedin.com/in/rgomezjr
www.facebook.com/rgomezjr.metwitter.com/rgomezjr
direct: 678.517.3333 I [email protected]
