2 DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg
DNA Membership InformationMembership Overview ................................................ 2-3
DNA Sponsors, Exhibitors & Corporate Member History ....... 4
Corporate Member Program ........................................... 5
2014 DNA Annual ConventionDNA’s Annual Convention ............................................ 6-8
Partnership Packages .............................................. 6
Exhibit Information .................................................. 6
A La Carte Opportunities .......................................... 7
Affiliate Event Opportunities ...................................... 7
Educational Event Opportunities ................................ 8
DNA Sponsorship OpportunitiesRegional Phototherapy Workshop Series ........................... 9
E-Learning: Virtual Symposium...................................... 10
Year-Round DNA Marketing Opportunities ....................... 11
Partnership ApplicationsDNA Focus Insertion Order ........................................... 12
2014 Annual Convention Contract and Application ....... 13-14
2013-14 DNA Corporate Membership Application............. 15
About DNA:Nurses Serving Nurses for more than 30 years!With more than 30 years of excellence in dermatological care, education and certification, the Dermatology Nurses’ Association (DNA) is the longest-standing dermatology nursing association in the United States and Canada. Our nearly 3,000 members cover all dermatologic specialties and all levels of education and certification.
Mission Statement and Core PurposeThe Dermatology Nurses’ Association (DNA) is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. The core purpose of the DNA is to promote excellence in dermatologic care.
Vision StatementThe vision of the DNA is to be the preeminent voice of quality dermatology health care.
DNA Nurses on the Front-Lines of Patient CareAccording to a recent survey:
› 21% see more than 100 NEW consultation patients during an average 3–month period
› 89% see more than 300 patients during an average 3–month period
› 20% are working in management (either as a Head Nurse, Supervisor or Administrator)
According to a recent DNA survey, more than 25% of DNA’s membership consists of Nurse Practitioners (NPs). These valued members are a vital part of the DNA membership, and we hold several events to meet their unique needs. Co-located with the DNA Annual Convention is the NP Forum, a 2-day educational event highlighting the issues confronting today’s dermatology NPs. Topics covered include Systemic Therapies,
Diagnosis and Management of Diseases, Assessment, Diagnosis and Management of Wounds, Clinical Challenges, Advanced Dermatopathology, and many others. The Annual Convention exhibit schedule features special “NP-Only” time to ensure direct and targeted one-on-one communication with this important segment.
Demographics Practice Setting
Nurse Practitioner Highlights
› 98% have a Master’s or Doctorate Degree
› 91% see over 200 patients a month › 66% see over 400 patients a month › 98.8% routinely prescribe
pharmacological agents › Average 26.1 prescriptions a day › Over 50% prescribed or
recommended herbal agents
› 87% find information on new drugs from Continuing Education Activity
› 43% have Hospital Privileges Of those:• 57% have Admission & Discharge
privileges• 60% Write orders that do not
require co-signatures
■ Physician Owned Pratice, 57%
■ Outpatient DermatologyUnit, 34%
■ Other, 9%
57%34%
9%
3www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES
Audience and Reach:
Professional Status Clinical Setting
Members By Clinical Specialty
Years Working in Dermatology
Did You Know?Dermatology nurses hold
significant decision-making
power and influencing
authority over the
investments and product
referrals being made within
their respective practices and
facilities such as:
Equipment
Supplies
Service Providers
Subcontractors
New medicines & techniques
Best Practices
Furniture & Office Equipment
Maintenance
Staffing and Training
Non-prescriptive Alternatives
Did You Know?76% of dermatology professionals
are DNA members because of
the educational and
networking opportunities
the Association provides.
■ 10 –14 Yrs, 14%
■ 15–19 Yrs, 8%
■ 20+ Yrs, 11%
■ 3–5 Yrs, 12%
■ 6–9 Yrs, 16%
■ Less than 3 Yrs, 18%
■ Other, 21%
21%
18%16%
12%
11%
8%14%
■ Dermatological Surgery, 14%
■ General Dermatology, 66%
■ Cosmetic Dermatology, 10%
■ Other, 9%
66%
14%
9% 10%
■ Outpatient Clinic, 28%
■ Physician’s Practice, 57%
■ Other, 15%• Government/VA• Plastic Surgery• Universities/Academic
Institutions
57%28%
15%
■ Registered Nurse, 42%
■ Nurse Practitioner, 21%
■ Medical Assistant, 19%
■ Licensed Practical Nurse/Licensed Vocational Nurse, 13%
■ Other, 5%
42%
21%
19%
13%5%
4 DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg
DNA Sponsor, Exhibitor and Corporate Member HistoryCompanies in bold denote new supporters in 2012/2013. WELCOME!
Industry Categories of InterestAre you interested in marketing to Dermatology Nurses? If your company specializes in any of the following categories, then the answer is YES!
3Gen LLC3M Drug Delivery Systems3M Health CareAbbottAcuderm, Inc.Advanced Bio-Technologies, Inc.Advanced Care Scripts Specialty
PharmacyAllergan MedicalAllergEAZEAllos TherapueticsAlopecia Areata & Eczema Resource
Sharing AllianceAmerican Academy of DermatologyAmgen PfizerAqua Pharmaceuticals, LLCAstellas Pharma US, Inc.Aurora DiagnosticsAvella Specialty PharmacyBasel Cell Carcinoma Nevus SyndromeBeiersdorf, Inc.BioForm MedicalBio-Oil/Pacific World CorporationBiopsy Diagnostics, PCBlinc Inc.Bristol-Myers SquibbCalmoseptine, Inc.Candela Corporation/SyneronCanfield Imaging SystemsCaris DxCelgeneCentocor Ortho Biotech Inc.ChemotechChopSaverChamberlain College of NursingClinique Laboratories, LLCCoalition of Skin Diseases
Coapt Systems Colorescience ProCompulinkConmed CorporationCoolibar, Inc.Cutera CanadaCVS CaremarkCynosureDaavlinDeLaine SkincareDel-Ray DermatologicalsDermalogix Partners, Inc.Dermatology Nursing Certification BoardDermPath DiagnosticsDiplomat Specialty PharmacyDUSA Pharmaceuticals, Inc.Dynamis Skin ScienceEdge Systems CorporationEducational Awareness SolutionsEisai IncorporatedElorac Inc.ElsevierElta MD SkincareEnergizer Personal CareEthicon, Inc.Fallene LtdFerndale Healthcare, Inc.Galderma LaboratoriesGarnier USAGebauer CompanyGenentech, Inc.Genesis Pharmaceutical IncGilchrist & SoamesGlaxo SmithKlineGraceway PharmaceuticalsHill Dermaceuticals, Inc Hollister Wound Care
Inflammatory Skin Disease Institute (ISDIIntendis, Inc.Jan Marini Skin ResearchJanssen Biotech Inc.Johnson & JohnsonKAO Brands CompanyLa Roche-Posay Laboratoire
PharmaceutiqueLeo Pharma, Inc.Levia-Lerner Medical Devices, Inc.Lumenis, Inc.Mary Kay Inc.Medicis Pharmaceutical CorporationMerckMerz AestheticsMerz PharmaceuticalsMitchell Group / Isis PharmMMR Technologies, Inc.National Biological CorporationNational Psoriasis Foundation & Curation
CME InstituteNational RehabNeocutis, Inc.Neostrata CompanyNeutrogenaNexTechNIA 24NIAMSNovartis Pharmaceuticals CorporationNurse Practitioner SocietyObagi Medical ProductsOmniPath DiagnosticsOnsite DermatologyOrganization of Teratology Information
SpecialistsOrtho DermatologicsPeplin, Inc.
Person & Covey, Inc.PharmaDermPhotoMedex, Inc. - ProCytePierre Fabre Dermo CosmetiquePromius Pharma, LLCPsoriasis Cure Now Revision SkincareS. Jackson Inc.Sanofi-AventisSanofi PasteurShikai ProductsSkin Of Mine Dot ComSkinCeuticalsSkinMedica, Inc.SmartPracticeStiefel Aesthetics Div.Stiefel Laboratories, Inc.Strata Pathology ServicesStratus PharmaceuticalsStriVectinSun Protection ZoneThe Procter & Gamble CompanyThe Skin Cancer FoundationTherakosTotal Life Care PharmacyTravel Tech Mohs Services, Inc.Triax Pharmaceuticals, LLCUnilever Home & Personal Care USAUVSunSenseValeant Pharmaceuticals International,
Inc.Walden UniversityWarner Chilcott (US), LLCWestern Governors UniversityWhitworth HatsZO Skin Health
AfflictionsAcanthosis NigricansAcne TreatmentAtypical Nevi and Nail
LesionsAutoimmune Blistering
Diseases (ABD)BirthmarksBullous pemphigoidBurning Mouth SyndromeCafé au lait maculeCarotenodermiaContact DermatitisDandruffDermatographiaDiabetic ulcerDigital mucous cystDrug eruption
(maculopapular type)ElectrodesiccationEpidermolysis BullosaErythema multiforme/
nodosumGenetic Skin Diseases Granuloma AnnulareHenoch-Schönlein PurpuraHerpes simplex/zosterIchthyosisIntertrigoKawasaki Disease Keloid
Keratosis PilarisLichenNitidusPlanusStriatusSclerosusSimplex ChronicusMastocytosisMelasmaMeningococcemiaMolluscum contagiosumMucosal melanosisMultiple benign lipomasNecrobiosis lipoidicaNeonatal RashesPemphigusPigment DisordersPseudomonasPsoriasisRosaceaScabiesSeborrheic DermatitisSeborrheic KeratosesSpider Veins, Varicose
Veins, CelluliteStevens-Johnson
SyndromeStriaeSweet’s SyndromeToxic epidermal necrolysisUrticaria
VasculitisVerruca vulgarisVitiligoWartsXanthelasma
TreatmentsActive IngredientsAnestheticsAntibiotics/AntimicrobialsAntifungals - TopicalsAnti-PigmentationBody Contouring
(Coolsculpting)Bruising/Swelling
ProductsBurn TreatmentsCleansersCompression GarmentsCosmeceuticalsCosmeticsExcipientsLesion TreatmentMoisturizersNon-Invasive SkincarePain ManagementPharmaceuticalsDiagnosticTherapeutic PharmacologyPhototherapy
Scar Remedy/Repair & Treatment
Skin Fillers / Volumizers
Equipment & SuppliesClinician ApparelCosmetic Lasers Cotton ProductsEye ProtectionFiber-Optic ProductsImaging Equipment/
SuppliesLaboratory SuppliesPediatric ProductsSkin Analysis EquipmentSkin Therapy & TreatmentSun Protection Products
& ClothingSuppliesTechniques, Topics &
IssuesAnti-AgingClinical PhotographyCo-morbiditiesCryosurgeryDermatologic SurgeryDermatoscopyFractional ResurfacingGenomic Medicine &
Therapy
Holistic and Natural Approaches
ImagingImmunologyImpact of Nutrition on SkinLaser Assisted LipolysisMedical/SurgicalMicroneedleingMOHSOncogenesOncology / Skin CancerPatch TestingPediatric DermatologyShaves/Punches and
SuturingSublative RejuvenationSweat ControlTriageUltrasoundVitamin D MetabolismWood’s Lamp ExaminationWound Care
Services and AdministrativeBusiness needsBankingCredit CardsOffice furnishings and
equipment
Staffing and RecruitmentPhysician Practice
Services and Management
Technology - Computer Hardware, Software and/or Patient Management Tools with Medical Applications
InsuranceMisc. Women’s Companies
- Brand and Image Associated with health
Retail Pharmacy
In 2013/2014, DNA will continue to bring
greater awareness and exposure to the
messages being communicated by our industry partners who
specialize in these fields.
If you represent any of these categories
of interest, we want to talk to you!
5www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES
Show your support for DNA throughout the year and receive the following, in addition to all the great Partnership, exhibit, and marketing benefits you’ve already received! Support levels are determined by the cumulative value of your yearly investment in DNA.
How To Calculate Your Cumulative Support: Just Add It Up!EXAMPLE: One (1) 10’ x 10’ first-time exhibit booth at Convention $1,500
One (1) product theater session at Convention $3,000
One (1) promotional webinar during the year $2,500
TOTAL $7,000
This qualifies you as a Bronze level Corporate Member! See benefits and levels below for more information.
All DNA Corporate Members Receive: › A one-time free advertisement in the DNA Weekly e-Newsletter
› One-time use of the DNA mailing list (some restrictions may apply)
› Complimentary copies of the Focus newsletter and the Journal of the Dermatology Nurses’ Association
› Integrated Recognition Campaign to include:
• The Journal of the Dermatology Nurses’ Association (6 issues)
• The DNA Focus Newsletter (4 issues per year)
• The DNA website (including company logo, listing, and hyperlink to your company’s home page)
• Promotional signage at Convention (companyname)
• The Annual Convention Guide (distributed to allattendees on-site)
• The “Passport to Excellence” program atConvention— a surefire way to drive traffic toyour exhibit booth
DNA’s Corporate Member ProgramInvestment: $3,000
Additional Benefits By Level:
Sup
por
t &
R
ecog
niti
on
By
Leve
l
Dis
coun
t on
Exh
ibit
S
pac
e at
C
onve
ntio
n
Ad
in
Ann
ual
Con
vent
ion
Gui
de
Tote
Bag
In
sert
at
Con
vent
ion
Pre/
Post
C
onve
ntio
n A
tten
dee
Li
st
Prom
otio
nal
Web
inar
Bronze Cumulative Support Up to $10,000
Copper $10,001 - $25,000
25% Discount(off standard 10 x 10)
Silver$25,001 - $50,000
25% Discount(off standard 10 x 10) 1/2 Page, 4-Color
Gold$50,001 - $75,000
50% Discount(off standard 10 x 10) Full Page, 4- Color One (1)
Yes1X Use
Yes One (1)
Platinum $75,001 +
50% Discount(off standard 10 x 10) Full Page, 4- Color Two (2)
Yes1X Use
YesTwo (2)
Did You Know?DNA Corporate Members get access to more than 600 Nurse
Practitioners through the DNA membership mailing list.
6
32nd Annual DNA Convention InformationOur largest event of the year, DNA’s Annual Convention attracts approximately 800 attendees, whom are both members and non-members of the organization, and from all segments within the dermatologic arena. This well-respected forum allows for DNA Corporate Members, Sponsors and Exhibitors to highlight the many advancements, innovations, and new product introductions that continue to keep this industry moving forward in safe, effective and cost-conscious ways.
DNA Annual Convention Partnership Packages
Part
ners
hip
Le
vel
Exh
ibit
Boo
th o
n S
how
Flo
or
Pre/
Post
C
onve
ntio
n A
tten
dee
Lis
t
Adv
erti
sing
in
Ann
ual
Con
vent
ion
Gui
de
Prom
otio
n in
DN
A
Soc
ial S
hare
Pr
ogra
m**
Prod
uct
The
ater
at
Con
vent
ion
***
Lite
ratu
re
Dis
trib
utio
n
Eve
nt
Part
ners
hip
Dis
coun
t of
f of
Cor
por
ate
Mem
ber
ship
Tier 3$22,750(A Savings of $3,500)
10x20, Inline YesFull Page, 4-Color
12 Impressions
(4/4/4)
One (1)30 Minute
In-Room Hotel Drop*
Coffee Break Sponsorship
$550 off of Copper Level
Tier 2$10,000(A Savings of $1,550)
10x10, Inline YesFull Page, 4-Color
9 Impressions (3/3/3)
One (1)30 Minute
Hotel Door Drop*
$550 off of Copper Level
Tier 1$4,000(A Savings of $675)
10x10, Inline YesHalf Page,
4-Color3 Impressions
(1/1/1)
*Subject to availability** These impressions are mentions of your company, exhibit booth, or any of your marketing efforts through DNA’s Twitter, Facebook, or LinkedIn accounts. Please see page 11 for more details.***See Page 7 for details
Did You Know?
800+ attendees come
from all over the US
and Canada to DNA’s
Annual Convention
for unsurpassededucational
opportunities, continuing
education, peer-to-
peer networking
and knowledge
dissemination of new
procedures, tools and
techniques that can be
immediately adopted
within their practices
and facilities.
Exhibit Only PricingBooth selection is based on first-come, first-served basis. Secure your space early!
Booth Pricing (per 10’ x 10’)
Inline Booth $2,050
Corner Booth $2,150
Island Booth$23 per sq. ft. (20 x 20 = $9,200)
First-Time Exhibitor
(inline) (corner) $1,500 $1,750
Non-Profit $600
Exhibit Rules & RegulationsAccepted healthcare exhibition industry rules are located on DNA’s website, www.dnanurse.org. By applying for exhibit space, exhibitors are acknowledging their understanding, and are expected to follow these guidelines in such areas as booth construction, booth etiquette and marketing practices.
DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg
7www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES
À La Carte OpportunitiesRecognition for sponsors of À la Carte opportunities is for the program or service being supported only. Only exhibiting companies are eligible to take advantage of À la Carte Partnership opportunities. If you have a unique Partnership opportunity that is not listed below, please contact DNA Headquarters to learn more about how we can partner to customize a solution that fits your needs.
Branding Opportunity Sole Multiple (Available)
Membership Booth $10,000 $5,000 (2)
Video Mobile Charging Station $7,500 per
In-Room TV Station Ad $4,000 (5)
Cyber Café $10,000
Bus Transportation Partnership $15,000
Photo Booth Partnership $ 7,500
Audience Response Systems $ 5,000
Program Flash Drive $10,000
Schedule at a Glance $10,000
Attendee Tote Bags $15,000
Attendee Lanyards $10,000
Hotel Key Cards $7,500
Water Bottles $6,500
Note Pads $6,500
Pens $3,500
Refreshment Breaks $7,500 per
Hotel Door Drop $2,500 (Unlimited)
Tote Bag Insert $3,000 (Unlimited)
Annual Convention Guide AdvertisingEach registered participant will receive this useful booklet containing a welcome from the DNA President, Annual Convention Guide with session descriptions and times, room locations, exhibitor listings and instructions for obtaining nursing contact hours.
Full Page, 4-color $2,650Half Page, 4-color $2,075Inside Front Cover, 4-color $3,025Inside Back Cover, 4-color $3,025Back Cover, 4-color $3,600
Affiliate Event OpportunitiesProduct Theaters $3,000 per 30 minute session
DNA’s Product Theater is a great way to promote your product or service. Partner with DNA to get your message out to the marketplace. Join us in the Theater and deliver one, 30 minute session to be held during DNA designated times. Topic and subject matter must reflect content-driven, educational material and subject to DNA approval.
Product Theaters are considered promotional activities and must be conducted in accordance with all applicable FDA regulations and other established standards and codes. Continuing education credit may not be offered for Product Theaters. The sponsor or the sponsor’s designated third-party meeting planning organization is responsible for all aspects associated with the planning, promotion, and management of the Product Theater and for payment of all additional costs related to the Product Theater. One professionally produced sign (not to exceed 22” x 28”) may be displayed outside the assigned meeting room. All speakers, presenters and moderators must be registered for the DNA Annual Convention and must be wearing their DNA convention badge in order to be admitted to the meeting room. All materials intended to promote Product Theaters, including websites, broadcast e-mail messages, promotional brochures, invitations, signage, and other materials, must be approved by DNA prior to release and distribution. Product Theaters may only be held upon approval by DNA. Please contact DNA for full rules & regulations.
Focus Groups $3,500 per session
Conducting focus groups and targeted consumer research at DNA’s Annual Conference provides companies with a unique opportunity to gain a truly in-depth, insightful understanding of the professionals involved in dermatology.
Focus group fee includes a one-hour time slot, room rental and set for up to 30 attendees, attendee list of the RSVPs who meet the company’s key criterion. Audio visual (see AV form for discounted audio visual packages), food and beverage, internet access and any speaker/facilitator honorarium and/or travel are the responsibility of the sponsor. DNA is open to discussing special, interactive seating configurations upon request. Additional charges may apply. Schedule to be determined.
Tech Suites $5,000 for a single day
Tech Suites provide companies with an opportunity to gain working knowledge of dermatology nurses in an interactive setting, by showcasing the latest cutting-edge technology that helps professionals to do their jobs with greater efficiency and agility. On-site demos in a practice group setting are encouraged.
Tech Suite fee includes room rental of a private (keyed) room for up to 25 attendees, in-stock hotel furnishing arranged in your preferred setting, attendee list of the RSVPs who meet the company’s key criterion, and staff support from the DNA home office. Pricing is based on full day access. Audio visual (see AV form for discounted audio visual packages), internet access, pipe and drape, food and beverage, any speaker/facilitator honorarium and/or travel are the responsibility of the sponsor. DNA does not guarantee headcount.
Did You Know?Silver, Gold, and Platinum Corporate Members enjoy
complimentary Convention Guide Ads as a benefit!
8 DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg
Educational Opportunities at Convention: Grants, Awards, and Scholarship SupportShow your support of the members and programs that are important to you through sponsoring one of the following educational opportunities. Sponsors are recognized on signage outside of the presentation room, in the annual convention guide schedule, and on the DNA meeting website.
Pre-Convention Workshops: Sole Multiple
Nurse Practitioner Forum SupportThis forum for advanced practitioners deals directly with the most pressing topics confronted in today’s dermatology practices and medical units. Spanning the first two days of the conference, attendees will be presented with a full schedule of events and topics.
$60,000 15,000
4th Annual Robin Weber Immunology SymposiumThe Robin Weber Immunology Symposium has been established to honor the passion of this Dermatology Nurses’ Association (DNA) beloved past president, Robin Weber, RN, MSN, ANP-C, for the role of immunology in many dermatologic conditions. Not only was Robin a skilled nurse practitioner at the Portland VA Medical Center, she also shared her knowledge and passion for immunology by educating her many colleagues and associates. Robin lost her battle with cancer on November 1, 2008.
$60,000 $15,000
Industry-Supported SymposiaDNA offers organizations the right to hold an Industry-Supported Symposia at the Annual Convention. Industry-Supported Symposia are independently organized and not an official part of the DNA convention. Industry-Supported Symposia are available with or without nursing contact hours. If nursing contact hours are awarded the supporting organization must go through an ANCC-accredited provider or approver. All Industry-Supported Symposia will be listed in Annual Convention Guide circulated to all convention attendees, on the Annual Convention portion of the DNA website, and acknowledged in the DNA Focus newsletter. Multi-industry-supported symposia may be permitted. Audio visual (see AV form for discounted audio visual packages), food and beverage, internet access and any speaker/facilitator honorarium and/or travel are the responsibility of the sponsor.
$30,000
Grants Sole MultipleDermatology Nurse Practitioner Certification (DCNP) Examination Grants (12 to be awarded at $275 each) $3,300
Dermatology Nursing Certification (DNC) Examination Grant (12 to be awarded at $175 each) $2,100
Dermatology Nurse in Washington Internship Grant $2,500
Dermatology Nurse Research Grant $2,000
Achievement Awards Sole MultipleOutstanding Community Service Award $1,250
Scholarships Sole MultipleDNA New Convention Attendee Scholarship $2,500
New Nurse Educational Scholarship $2,500
Career Mobility Scholarship $2,500
Did You Know?DNA has awarded more than $50,000 in professional development and grants to DNA members over the last 4 years.
www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES
As a special tribute to Joan Shelk, DNA Past President and the developer of our first phototherapy workshops, The Joan Shelk Fundamentals of Phototherapy Workshop is an intensive one-day training designed for those administering light therapy under a provider’s supervision. The workshop covers psoriasis and other photo-responsive skin diseases; PUVA, narrow band and broad band UVB therapy; equipment operation and metering, and other responsibilities associated with phototherapy administration. Regional Phototherapy Workshops typically begin by 8:00 am and adjourn by 5:00 pm and offer CEUs equivalent to 7.0 contact hours.
DNA Regional Phototherapy Workshop Series
Calendar of Events: › October 5, 2013, Hyatt Regency Rochester, Rochester, NY
› December 7, 2013, Location TBD, Houston, TX
› February 1, 2014, Location TBD
› May 1, 2014, Walt Disney World Dolphin, Orlando, FL
Attendee Profile of DNA’s Regional Phototherapy Workshops:
› 49% Reported this was their first time attending a Phototherapy Course
› 81% Reported attending for on-the-job training
› 29% Active DNA Members
Education Primary Practice Setting Professional Status
2013/14 Regional Phototherapy Workshop Series Partnership
Tie
r
Inve
stm
ent*
Incl
uded
E
vent
s
Tote
Bag
Pa
rtne
rshi
p
Gue
st P
asse
s (p
er e
vent
)
T ab
leto
p
Exh
ibit
Op
por
tuni
ty
to S
how
case
Pr
oduc
t
Rec
ogni
tion
in
Eve
nt
Mat
eria
ls &
W
ebsi
te
Post
-eve
nt
Att
end
ee L
ist
Logo
on
Eve
nt
Sig
nag
e
Tier 4A Savings of $1,500
$8,500 All Four (4)
Distributed at all 4 events
3 One Yes Yes Yes Yes
Tier 3A Savings of $1,000
$6,500 Select Three (3) 2 One Yes Yes Yes Yes
Tier 2A Savings of $500
$4,500 Select Two (2) 1 One Yes Yes Yes Yes
Tier 1 $2,500 Select One (1) 1 One Yes Yes Yes Yes
Support covers room rental, audio visual, food and beverage, complete logistics management and event registration management.
■ Associate, 25%
■ Bachelor, 20%
■ Diploma, 22%
■ Master, 12%
■ Other, 20%
25%20%12%
22% 20%
■ Phototherapy Unit, 11%
■ Physician Practice, 33%
■ Outpatient Clinic, 49%
■ Dermatology Surgery Unit, 3%
■ Other, 3%
11%3%
3%
33% 49%
■ Registered Nurse, 29%
■ Medical Assistant, 41%
■ Nurse Practitioner, 9%
■ Licensed Practical Nurse, 21%
29%41%
21%9%
9
10 DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg
The purpose of the Virtual Symposium is to provide a comprehensive educational experience in an easy-to-access virtual environment from the comfort of home or the office. All content, programming and exhibitor details will be open and available on-demand following the live event. Attendees will be able to earn CE credit for attending. Product theaters and a virtual exhibit hall will allow supporters and attendees to interact in real-time during the live event.
2013 Virtual Symposium Partnership
Leve
l
Inve
stm
ent
Vir
tual
Pro
duc
t T
heat
er w
/
Adv
ance
Acc
ess
Prom
otio
n in
D
NA
Soc
ial
Sha
re P
rog
ram
VIP
Pas
ses
Bra
nded
Int
erac
tive
Vir
tual
Exh
ibit
&
Dow
nloa
dab
le
Con
tent
Tool
s &
E
vent
Met
rics
R
epor
ting
Prom
otio
n on
W
ebsi
te &
Eve
nt
Mat
eria
ls
Att
end
ee L
ist
Tier 3 $7,500One (1)
30-minute Session
12 Impressions
(4/4/4)
4(not including exhibit staff)
Large Yes Maximum Yes
Tier 2 $5,500One (1)
30-minute Session
9 Impressions
(3/3/3)
3 (not including exhibit staff)
Medium Yes Maximum Yes
Tier 1 $2,5006
Impressions (2/2/2)
2 (not including exhibit staff)
Small Yes Minimum Yes
What’s Involved for Sponsors and Exhibitors? › Full project management, training and booth-build support
› Your virtual environment remains accessible following the live event
› End-to-end virtual booth build and development, customized with the logo/graphics you provide to us
› Booths are fully branded and can be developed by using a pre-determined design template or customized design
Virtual SymposiumFall/Winter 2013
Did You Know?Support for the DNA Regional
Phototherapy Workshop Series and
Virtual Symposium counts towards your
corporate membership levels. Just add it up!
The online CE Center is an education portal on the newly redesigned DNA website.
The CE Center features programs repurposed from the DNA Annual Convention along with
podcasts and webinars. Participants are able to earn contact hours from the comfort of their
own home or office. For more information visit www.dnanurse.org.
Special DNA Marketing Opportunity
11www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES
Publication Sponsorship Package:Build a strategic campaign that provides your company with a return on investment and enhances the DNA membership experience. The Publication Sponsorship Package (PSP) leads to educational and commercial exposures for DNA’s 3000+ members through electronic and print media. The PSP provides you with the opportunity to craft a targeted campaign over the course of a year to allow your message to resonate with our membership. PSP takes a strategic approach to developing an effective integrated marketing and communications promotion between DNA and your company.
DNA Focus – $9,000/for 2 ads & 2 articles value
DNA Webinar –$2,500/webinar value
Social Share Program – $600 value
DNANurse.org – $1,350/Large Banner Ad 3x value
DNA Blog – $300 value
PSP Total Investment (including DNA Focus, Webinar, dnanurse.org & blog) = $12,500 (a savings of $1,250)
Individual DNA Marketing OpportunitiesDNA Focus – $9,000/for 2 ads & 2 articles value (***see advertising specifications and insertion order on Page 12)Articles and advertising opportunities are available in two of the four editions of DNA Focus which is published quarterly. As one of the deliverables within the PSP, a sponsor can write an article up to 750 words about a dermatological treatment, drug efficacy, management/leadership technique, etc. and run a full-page, four color ad twice a year.
Individual Advertising Rates:
Black and White Rates: 1 - 2X 3 - 4X Premium Position: 1x
Full Page $1,600 $1,400 Back Cover $3,000
Half Page $1,200 $1,000 Inside Front or Back Cover $2,600
Quarter Page $700 $500
Four Color Rates 1 - 2X 3 - 4X 750 word advertorial 1x
Full Page $2,000 $1,700 $2500
Half Page $1,500 $1,200
Quarter Page $900 $700
2013-2014 Year-Round DNA Marketing Opportunities
DNA Webinar –$2,500/webinar valueDNA promotional webinars are marketed for four (4) weeks via Website listing, Newsletter mentions, listing in webinar calendar e-blast to members and non-members, notifications on DNA social media and networking sites such as Facebook, LinkedIn and Twitter, co-marketing efforts with sponsoring company and any media partners who can help to extend reach. Companies can incorporate these opportunities along with the other deliverables available within the PSP.
Social Share Program – $600 valueLeverage the power of Facebook, Twitter, and LinkedIn to position your organization at the cutting-edge by targeting your communication to the industry’s insiders, influencers, and front-liners.
DNANurse.org – $1,350/Large Banner Ad 3x value Utilizing strategic banner advertising on the DNA website provides your company with exposure to our members as well as the opportunity to integrate your message into other areas of the PSP.
Example: Your organization can develop a large banner ad that says “See our article on <<insert topic here>> in the next quarterly edition of DNA Focus online and in print.
Position 3x 6x 9x 12x
Large Banner Ad $450 $425 $400 $375
Small Banner Ad $250 $225 $200 $175
FOCUSdna
12 DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg
DNA Focus Advertising Specifications
GUIDELINES › Ad content is subject to review and approval by DNA staff. › Advertising is capped at 4 pages per 16-page issue. › $95/hour is the labor charge for any changes required of
submitted artwork. (Advertising sales manager will handle separately).
› If submitted artwork does not conform to the space reservation as listed above, DNA will charge according to the size submitted.
› One “page” = 750 words
DNA Focus File RequirementsNon-Bleed Ad Size Width HeightFull Page 8 x 10.5”1/2 Page (Vertical) 3.625 x 10” 1/2 Page (Horizontal) 8 x 5”
1/4 Page 3.625 x 5”
Bleed Ad Size (bleed size is .125” on each side)Full Page 8.75” x 11.25”1/2 Page (Vertical) 4.5 x 11.25” 1/2 Page (Horizontal) 8.625 x 5.625”
Maximum safety allowance for live matter: 1/2” from trim. TRIMSIZE: 8.5 x 11”BINDING: Saddle Stitch
MATERIAL SUBMISSION:Digital ads required. Press-ready PDFs preferred. When sending in this format, please embed all fonts and subset at 100%. CDs accepted. Ad materials submitted for 4/C must be saved as CMYK. PMS and RGB colors will be converted to CMYK.
All materials must include advertiser name, publication, and issue. Also include contact name and telephone number, filename, and PDF proof. Submit electronically (FTP or E-mail acceptable/E-mailed files should be no larger than 5MB), Mac or PC format. Files must be PDF (preferred), TIFF, or EPS format, high resolution at a minimum of 300 dpi. Indicate application(s) used, provide a list of fonts, and also supply on disk all screen and printer fonts. E-mail ads to: [email protected] (production only, all sales questions and agreements to Sabina Gargiulo at [email protected]).
PROOFS:Required for all methods of ad submission (including e-mail). Supply a color PDF proof.
FTP INFO:Site: ftp.ahint.com User ID: creativePassword: creative (case sensitive)Once file is uploaded, e-mail file name to [email protected]. For both FTP and e-mail, please specify advertiser’s name, issue date, colors, and ad size.
REPRODUCTION MATERIALS:DNAAssociation Headquarters Inc.15000 Commerce Parkway, Suite CMt. Laurel, NJ [email protected]
ADVERTISEMENT INSERTION ORDERSDNAAssociation Headquarters Inc.15000 Commerce Parkway, Suite CMt. Laurel, NJ 08054Attn: Karen [email protected]
DNA FOCUS 2013 Advertising Insertion Order
ADVERTISER INFORMATION
COMPANY NAME (AS IT SHOULD APPEAR) _____________________________________________________________
KEY CONTACT NAME ____________________________________________________________________________
JOB TITLE ____________________________________________________________________________________
ADDRESS ____________________________________________________________________________________
CITY ____________________________________________________ STATE ________ ZIP __________________
PHONE ______________________________________________________________________________________
FAX ________________________________________________________________________________________
CELL ________________________________________________________________________________________
E-MAIL ______________________________________________________________________________________
WEBSITE _____________________________________________________________________________________
Ad Frequency (Circle All That Apply)
Winter(Art Due November 16)
Spring(Art Due February 18)
Summer(Art Due May 17)
Fall(Art Due August 16)
Individual Advertising Rates:
Black and White Rates: 1 - 2X 3 - 4X Premium Position: 1X
Full Page $1,600 $1,400 Back Cover $3,000
Half Page $1,200 $1,000 Inside Front or Back Cover $2,600
Quarter Page $700 $500
Four Color Rates 1 - 2X 3 - 4X 750 word article 1X
Full Page $2,000 $1,700 $2,500
Half Page $1,500 $1,200
Quarter Page $900 $700
PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED
DNA accepts U.S. funds drawn on a US bank only.
Check Enclosed: $
❏ PLEASE CHARGE MY: ❍ VISA ❍ MASTERCARD ❍ AMERICAN EXPRESS
NAME ON CARD _______________________________________________________________________________
ACCOUNT NUMBER ________________________________________________ EXP DATE _____________________
SIGNATURE OF CARDHOLDER ______________________________________________________________________
TOTAL PAYMENT AMOUNT: $ _____________________________________________________________________
Authorized Signature: __________________________________________________ Date: ____/____/____ ___ _________
Please return your completed application, along with full payment and artwork to:
FOCUSdna
DNA Use Only Date Received ___________________
Price ______________ Date ____________________
Method ____________ Amt. ____________________
Balance $ __________ To Accounting _____________
Dermatology Nurses’ AssociationATTN: Karen Spiro 15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054Fax: 856-439-0525 or Email: [email protected]
13www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES
DNA 2014 APPLICATION & CONTRACT FOR EXHIBIT SPACE
Event: 32nd Annual ConventionConvention Dates: May 1–4, 2014
Exhibit Program Dates: May 1–3, 2014
Venue: Walt Disney World Dolphin
Orlando, FL
10’x10’ BOOTH RATE: (check one)
First Time Exhibitor ❑ $1,500 (inline) ❑ $1,750 (corner)
❑ Inline Booth, $2,050 ❑ Island Booth, $9,200 minimum
❑ Corner Booth, $2,150 ❑ Non-Profit, $600
For more information, contact: Michele Grisoglio, CMP, Exhibits Manager 15000 Commerce Parkway, Suite C Mt. Laurel, NJ, 08054-2212 Tel: 856-793-0804 Email: [email protected]
Final Annual Convention Guide Information:Company Name __________________________________________
Address ________________________________________________
City, State, Zip ____________________________________________
Main Phone Number _______________________________________
Main Fax Number _________________________________________
Customer Service E-mail ____________________________________
Web site ________________________________________________
Contact RepresentativeContact Name __________________________________________________________
Contact E-mail __________________________________________________________
Title _________________________________________________________________
Company Name ________________________________________________________
Mailing Address _________________________________________________________
City, State, Zip __________________________________________________________
Office Phone ___________________________________________________________
Fax __________________________________________________________________
Cell Phone ____________________________________________________________
PRODUCT DESCRIPTION: Please provide an optional 50-word description of your exhibit display and products that will be included in the Convention Program. Copy exceeding this limit will be edited. Deadline March 7, 2014 to be included within the Program. Please e-mail your write-up to [email protected]. Choice of Booth(s) and Total Booth Cost:
(See floor plan. Provide at least three choices.) __________________________________
Number of 10’x10’ Booths Requested: __________ times Unit Price per Booth
Total Booth Cost $ ___________________
Total Enclosed $ _____________________
CREDIT CARD: ❑ American Express ❑ Visa ❑ MasterCard
Name on Credit Card _____________________________________________________
Credit Card Number _____________________________________________________
Expiration Date _________________________________________________________
Charge Dollar Amount $ __________________________________________________
Signature _____________________________________________________________
Payment: 100% of the total booth cost is due with this completed application.
❑ COMPANY CHECK DNA Tax ID No. 22-2485816Checks must accompany completed application. Payable to: Dermatology Nurses’ Association Mail to:DNA Exhibits Attn: Michele Grisoglio 15000 Commerce Parkway, Suite CMount Laurel, NJ 08054-2212
RULES AND REGULATIONS: Published in the prospectus, web site and/or via e-mail messages shall be part of this contract. Exhibit Management may re-assign exhibit space at any time for the good of the show.
DNA Use Only Date Received _____________________________
Booth Size ____________ Assigned __________ Price ________________
Date _________________ Method _____________ Amt. _____________
Balance $ _________________ To Accounting _____________
CANCELLATION OR DOWNSIZING OF BOOTH SPACE: Notice to DNA Exhibit Mgt. must be received in writing by March 7, 2014 to receive a 50% refund. No refunds are available for cancellations March 7, 2014 or thereafter; exhibitor is liable for full payment.
14 DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg
2014 ANNUAL CONVENTION SUPPORT OPPORTUNITIES APPLICATION FORM
Expand your marketing message by supporting the DNA’s 32nd Annual Convention!Deadline for all support opportunities is Friday, March 14, 2014
Partnership Packages Affiliate Event OpportunitiesTier 3 $22,750 Product Theaters $3,000 x ___ =Tier 2 $10,000 Focus Groups $3,500 x ___ =Tier 1 $4,000 Tech Suite $5,000
Educational Opportunities Annual Convention Guide AdvertisingSymposium Support Sole Full Page, 4-Color $2,650 x ___ =Nurse Practitioner Forum Support $60,000 Half Page, 4-Color $2,075 x ___ =4th Annual Robin Weber Immunology Symposium $60,000 Inside Front Cover, 4-Color $3,025 Industry-Supported Symposia $30,000 Inside Back Cover, 4-Color $3,025 Grants Back Cover, 4-Color $3,600 (DCNP) Examination Grants $3,300(DNC) Examination Grant $2,100 A la Carte OpportunitiesDermatology Nurse in Washington Internship Grant $2,500 Multiple SoleDermatology Nurse Research Grant $2,000 Membership Booth $5,000 (2) $10,000 Achievement Award Video Mobile Charging Stations $7,500 perOutstanding Community Service Award $1,250 In-Room TV Station (per day/per channel) $4,000 (5)Scholarships Cyber Café $10,000 DNA New Convention Attendee Scholarship $2,500 Bus Transportation Partnership $15,000 New Nurse Educational Scholarship $2,500 Photo Booth Partnership $7,500 Career Mobility Scholarship $2,500 Audience Response Systems $5,000
Program Flash Drive $10,000 Schedule at a Glance $10,000 Attendee Tote Bags $15,000
Attendee Lanyards $10,000
Hotel Key Cards $7,500 Water Bottles $6,500 Note Pads $6,500 Pens $3,500 Refreshment Breaks $7,500 perHotel Door Drop $2,500Tote Bag Insert $3,000
Contact Information
COMPANY NAME (AS IT SHOULD APPEAR) ______________________________
KEY CONTACT NAME ______________________________________________
JOB TITLE ______________________________________________________
ADDRESS ______________________________________________________
CITY __________________________________________________________
ZIP ___________________________________________________________
PHONE ________________________________________________________
FAX __________________________________________________________
CELL _________________________________________________________
E-MAIL ________________________________________________________
WEBSITE ______________________________________________________
PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED
DNA accepts U.S. funds drawn on a US bank only.
Check Enclosed: $
❏ PLEASE CHARGE MY: ❍ VISA ❍ MASTERCARD ❍ AMERICAN EXPRESS
NAME ON CARD _________________________________________________
ACCOUNT NUMBER _______________________________________________
EXP DATE ______________________________________________________
SIGNATURE OF CARDHOLDER ________________________________________
TOTAL PAYMENT AMOUNT: $ _______________________________________
Authorized Signature: ____________________________________________
Date: ______/______ /_____
Please return your completed application, along with full payment to:
Dermatology Nurses’ AssociationATTN: Karen Spiro
15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054Fax: 856-439-0525 or Email: [email protected]
Multiple $15,000 $15,000
$15,000
15www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES
COMPANY NAME (AS IT SHOULD APPEAR) _______________________________________________________________________________________
KEY CONTACT NAME _________________________________________________________________________________________________________________
JOB TITLE _________________________________________________________________________________________________________________________
ADDRESS _________________________________________________________________________________________________________________________
CITY ________________________________________________________ STATE________________________ZIP _____________________________________
PHONE ________________________________________________________ FAX _______________________________________________________________
CELL ____________________________________________________________________________________________________________________________
E-MAIL ____________________________________________________ WEBSITE _______________________________________________________________
DNA Corporate Membership Program
Under $10,000 makes you eligible for: ____ Bronze $3,000
$10,000 to $25,000 makes you eligible for: ____ Copper $3,000
$25,001 to $50,000 makes you eligible for: ____ Silver $3,000
$50,001 to $75,000 makes you eligible for: ____ Gold $3,000
$75,000 and over makes you eligible for: ____ Platinum $3,000
Regional Phototherapy Workshops
____ Tier 4 - $8,500 (All 4 Included) Anaheim, CA
____ Tier 3 - $6,500 (Choose 3) New Orleans, LA
____ Tier 2 - $4,500 (Choose 2) Rochester, NY
____ Tier 1 - $2,500 (Choose 1) Houston, TX
Year-Round DNA Marketing Opportunities____ Publication Sponsorship Package $12,500____ DNA Focus - 2 ads & 2 articles $9,000 ____ DNA Promotional Webinars $2,500____ Social Share Program $600____ DNANurse.org $1,350 ____ DNA Blog $300 ____ Website CE Center $25,000 (exclusive) $10,000 (3)
E-Learning: Virtual Symposium
____ Tier 3 $7,500 ____ Tier 2 $5,500
____ Tier 1 $2,500
Total Amount:
PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED DNA accepts U.S. funds drawn on a US bank only.
Check Enclosed: $
❏ PLEASE CHARGE MY: ❍ VISA ❍ MASTERCARD ❍ AMERICAN EXPRESS
NAME ON CARD ____________________________________________________________________
ACCOUNT NUMBER ________________________________________ EXP DATE __________________
SIGNATURE OF CARDHOLDER ___________________________________________________________
TOTAL PAYMENT AMOUNT: $ __________________________________________________________
Authorized Signature: _______________________________________ Date: ______/___ / ______
PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED DNA accepts U.S. funds drawn on a US bank only.
Check Enclosed: $
❏ PLEASE CHARGE MY: ❍ VISA ❍ MASTERCARD ❍ AMERICAN EXPRESS
NAME ON CARD _________________________________________________
ACCOUNT NUMBER _______________________________________________
EXP DATE ______________________________________________________
SIGNATURE OF CARDHOLDER ________________________________________
TOTAL PAYMENT AMOUNT: $ _______________________________________
Authorized Signature: ____________________________________________
Date: ______/______ /_____
Please return your completed application, along with full payment to:
Dermatology Nurses’ AssociationATTN: Karen Spiro
15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054
Fax: 856-439-0525 or Email: [email protected]
2013/2014 Year-Round Sponsorship and Corporate Membership Application
DNA Use Only Date Received __________________________
Price _______________________ Date __________________
Method _____________________ Amt. __________________
Balance $ ___________________ To Accounting____________
Schedule of Events*:Mark Your Calendars and Join Us!
Date Event Location
October 5, 2013 Regional Phototherapy Workshop Rochester, NY
December 7, 2013 Regional Phototherapy Workshop Houston, TX
February 1, 2014 Regional Phototherapy Workshop TBD
May 1, 2014 Regional Phototherapy Workshop Orlando, FL
May 1-2, 2014 Nurse Practitioner Forum Orlando, FL
May 1 - 4, 2014 32nd Annual Convention Orlando, FL
* Schedule of events subject to change. Visit our website at www.dnanurse.org for the latest developments and scheduled events.
2013/2014
15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054