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EASY Connect
In the So)ware Factory module of the Fontys University of Applied Sciences a team of Students creates a so)ware solu;on for a real business customer. The Job of the EASY SoFa-‐Team 2010 was to implement an plugin for the GfK RegioGraph geomarke;ng tool. Within this project the main task was to implement an intelligent way to filter important data (e.g. customer addresses) through a full text search out of the huge EASY Enterprise.i Server database and to import this data into the RegioGraph applica;on, in order to use it for detailed analysis purposes. This poster shall present you some interes;ng features of the plugin created for the EASY So)ware AG which is located in Muehlheim a.d. Ruhr.
It’s all about geomarketing
EASY SoFa 2010 – Semester 7
Fontys Hogeschool Techniek en Logis;ek Venlo
Companies collect a lot of data during the years. Most big databases support business processes in the background. They are used to collect and store data for the future.
During the last years geomarketing, which is a part discipline of marketing, became more and more famous. Many customers have a problem in how to connect business data to geo-positions. Mostly they want to get this information for analysis or research purposes. There are nice software solutions which can handle geoinformation, display information, calculate areas and distances. One of these software solutions is the RegioGraph Planung application, which is distributed by the largest german market research institution GfK. It is difficult to import data of large databases especially if the structure is not standardized. Although it is impossible to do information-mining with the existing toolsets.
Product Features Area Mapping The following diagram shows briefly which steps are made during a simple import process with EASY Connect. As result of this import scenario the user gets to see how many of his customers are located at each zip code area.
Point Mapping Import of geoinformation to show e.g. each customer as a single point on the map. This also shows information like customer name or phone number, depending on the selection in the archive.
Area Mapping
Search in the EASY Enterprise database for a certain zip code and count the number of occurrences. This feature e.g. shows an overview of zip code areas with a large or low number of customers.
Layer based search With this feature the user of EASY Connect gains the possibility to search through the EASY Enterprise Server for attributes contained in a RegioGraph Layer. This makes sense e.g. in case of using a RegioGraph zip code layer to search for a certain zip code-city combination. Instead of using a patterns, e.g. a combination of numbers, followed by characters to search for zip code-city combinations, this solution guarantees highly accurate search results.
Team: Simon Woker, Christoph Gorgs, Woldemar Frank, Sebas;an Korfmacher, Max Dobbelstein, Daniel Esser
easy.fontysvenlo.org