EASY  Connect  

In  the  So)ware  Factory  module  of  the  Fontys  University  of   Applied   Sciences   a   team   of   Students   creates   a  so)ware  solu;on  for  a  real  business  customer.    The  Job  of  the  EASY  SoFa-­‐Team  2010  was  to  implement  an   plugin   for   the   GfK   RegioGraph   geomarke;ng   tool.  Within   this  project   the  main   task  was   to   implement  an  intelligent   way   to   filter   important   data   (e.g.   customer  addresses)   through   a   full   text   search   out   of   the   huge  EASY   Enterprise.i   Server   database   and   to   import   this  data   into   the  RegioGraph  applica;on,   in  order   to  use   it  for  detailed  analysis  purposes.  This  poster   shall   present   you   some   interes;ng   features  of  the  plugin  created  for  the  EASY  So)ware  AG  which  is  located  in  Muehlheim  a.d.  Ruhr.  

It’s all about geomarketing

     EASY  SoFa  2010  –  Semester  7  

   Fontys  Hogeschool  Techniek  en  Logis;ek  Venlo      

 

Companies collect a lot of data during the years. Most big databases support business processes in the background. They are used to collect and store data for the future.

During the last years geomarketing, which is a part discipline of marketing, became more and more famous. Many customers have a problem in how to connect business data to geo-positions. Mostly they want to get this information for analysis or research purposes. There are nice software solutions which can handle geoinformation, display information, calculate areas and distances. One of these software solutions is the RegioGraph Planung application, which is distributed by the largest german market research institution GfK. It is difficult to import data of large databases especially if the structure is not standardized. Although it is impossible to do information-mining with the existing toolsets.

Product Features Area Mapping The following diagram shows briefly which steps are made during a simple import process with EASY Connect. As result of this import scenario the user gets to see how many of his customers are located at each zip code area.

Point Mapping Import of geoinformation to show e.g. each customer as a single point on the map. This also shows information like customer name or phone number, depending on the selection in the archive.

Area Mapping

Search in the EASY Enterprise database for a certain zip code and count the number of occurrences. This feature e.g. shows an overview of zip code areas with a large or low number of customers.

Layer based search With this feature the user of EASY Connect gains the possibility to search through the EASY Enterprise Server for attributes contained in a RegioGraph Layer. This makes sense e.g. in case of using a RegioGraph zip code layer to search for a certain zip code-city combination. Instead of using a patterns, e.g. a combination of numbers, followed by characters to search for zip code-city combinations, this solution guarantees highly accurate search results.

Team:  Simon  Woker,  Christoph  Gorgs,  Woldemar  Frank,                            Sebas;an  Korfmacher,  Max  Dobbelstein,  Daniel  Esser  

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