Download - Ecommerce trends 2013
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Ecommerce trends 2013!E-handel anno 2013
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Mark Lewis!Digital strategy & concept development!twitter.com/mmark!
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Omnichannel!
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Digital decision power!
80% bruger nettet til research og køb 71% vil have digitalt indhold i butikken 65% researcher online og køber i butikken 40% researcher i butikken og køber online 24% anvender 3 kanaler
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Cross-channel shopping journeys involving mobile devices rose on average by 20 percent from last year.
Cisco study
”!
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Allestedsnærværende!
10-15% af global internet trafik er mobil 1 ud af 3 researcher på mobilen i butikken Smartphones influerer på 5% af detailsalget i USA SoMoLo ”2nd screen”
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Online offline!
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Hvad siger andre?!
Ratings & reviews har indflydelse på køb Sociale medier har betydning for awareness
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Effektivt indhold?!
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Big data!
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”Big” data!
Tracking af alle kontaktpunkter Analyse af brugerrejse og -behov Konsolidering af datakilder på tværs af kanaler
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Segmentering!
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Segmentering = konvertering!!
Øger konverteringsraten Flere parametre giver bedre konvertering
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Personalisering!
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Det jeg ikke vidste, jeg ville have!
2 ud af 3 ønsker personaliseret oplevelse Opt-in / opt-out
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Oplevelse!
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Kundeoplevelse!
Markedsdifferentiering Kundeloyalitet Mer- og krydssalg Mindre prisfølsomhed God omtale!
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