Download - Elite-Eats Business Pla
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Business Proposal of Elite-Eats
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Why
What
How
Plan
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Why � do � we � do � this?
Why
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/ � � 1.1 � How � it � startedWhy
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Certified � Personal � Trainer � and � Nutritional � Specialist � of � (American � Council � on � Exercise), � fat � dude � who � got � in � shape, � NTU � final � year � student � majoring � in � Aerospace � Engineering � and � minoring � in � Risk � Management � and � insurance
From � opposing � exercise � to � certified � trainer, � I � believed � anyone � could � just � make � a � healthier � choice.
Before After
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行 业 背 景Low � Payoff Sevice Upgrade � Needed(Food � and � therapy)
For � Commercial � gyms:
/ � � 1.2 � Gap � in � the � marketWhy
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Which Industry
What
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/ � � 2.1 � Industrial � CategoryWhat
FitnessIndustry
F&BIndustry
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The � Actual � Food
How
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100g � LeanBeef
60g � CustomizedSpinachBun
/ � � 3.2 � Standardized � Quality � ControlHow
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Normal SaladStandardizedPatties
IndustrialBun
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Upgrade the popular food, such as burgers, to “low sodium, low fat and lowsugar”healthy food.
And let more people adopt this kind of healthy lifestlye.
/ � � 3.2 Healthy Upgrade of FoodsHow
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We believe that good physical health is closely related tomental health.
What we want to achieve is not only short-term indulgence todelicious food but also long-term satisfaction to people.
/ � � 3.3 Physical And Mental HealthHow
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菁英轻食-更满意的自己
/ � � 3.4 BrandingHow
Elite-Eats, aimed to provide an elite-level nutritious food to peoplewho wants to betterthan yersterday.
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/ � � 3.5 Customer Review in ChinaHow
“That's � the � real � burger, � man � !”- American Customers
“这个好吃,我们自己先定一个月”- From a partner trainers
“ � � � � � � ”
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As a fitness nutrition specialist, I would like to gather myfriends(mostly in NTU) to set up a nutrition-related social mediapage and commuinity, where we talk about lifestlye and food
/ � � 3.6 Website and customer relationHow
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gg
Health
Harmony
Happiness
Trust
/ � � 3.7 Psychologic ResearchHow
H+ � Lab
“幸福有三个维度是我们最为关注的:快乐(Happiness)、健康(Health)、和谐(Harmony),这三个“H”再加上其在色彩心理学里分别对应的黄色、红色和绿色,就构成幸福科技实验室的主体标志。” � ——启迪控股荣誉董事长 梅萌 黄色 - 快乐 红色 - 健康
绿色 - 和谐 蓝色 - 信任
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We � believe � that � people’s � emotional � state � is � closely � related � to � the � physical � condition � of � that � person. � We � hope � to � achieve � a � balance � between � physical � health � and � mental � health.
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Product and Design Display
Plan
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/ � � 4. Product DisplayPlan
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/ � � 4. Design DisplayPlan
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/ � � ServicesSummary
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Nutritionist Formula
Campus Organizations’ Connection
VI Design Support
Marketing Support
Local F&B experience
Operation Support
Management Support
What We have to offer: What We are lacking in NTU
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谢谢
Thank You
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