Business Proposal of Elite-Eats

Why

What

How

Plan

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Why � do � we � do � this？

Why

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/ �  � 1.1 � How � it � startedWhy

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Certified � Personal � Trainer � and � Nutritional � Specialist � of �  (American � Council � on � Exercise), � fat � dude � who � got � in � shape, � NTU � final � year � student � majoring � in � Aerospace � Engineering � and � minoring � in � Risk � Management � and � insurance

From � opposing � exercise � to � certified � trainer, � I � believed � anyone � could � just � make � a � healthier � choice.

Before After

行 业 背 景Low � Payoff Sevice Upgrade � Needed(Food � and � therapy)

For � Commercial � gyms:

/ �  � 1.2 � Gap � in � the � marketWhy

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Which Industry

What

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/ �  � 2.1 � Industrial � CategoryWhat

FitnessIndustry

F&BIndustry

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The � Actual � Food

How

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100g � LeanBeef

60g � CustomizedSpinachBun

/ �  � 3.2 � Standardized � Quality � ControlHow

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Normal SaladStandardizedPatties

IndustrialBun

Upgrade the popular food, such as burgers, to “low sodium, low fat and lowsugar”healthy food.

And let more people adopt this kind of healthy lifestlye.

/ �  � 3.2 Healthy Upgrade of FoodsHow

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We believe that good physical health is closely related tomental health.

What we want to achieve is not only short-term indulgence todelicious food but also long-term satisfaction to people.

/ �  � 3.3 Physical And Mental HealthHow

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菁英轻食－更满意的自己

/ �  � 3.4 BrandingHow

Elite-Eats, aimed to provide an elite-level nutritious food to peoplewho wants to betterthan yersterday.

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/ �  � 3.5 Customer Review in ChinaHow

“That's � the � real � burger, � man � !”- American Customers

“这个好吃，我们自己先定一个月”- From a partner trainers

“ �  �  �  �  �  � ”

As a fitness nutrition specialist, I would like to gather myfriends(mostly in NTU) to set up a nutrition-related social mediapage and commuinity, where we talk about lifestlye and food

/ �  � 3.6 Website and customer relationHow

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gg

Health

Harmony

Happiness

Trust

/ �  � 3.7 Psychologic ResearchHow

H+ � Lab

“幸福有三个维度是我们最为关注的：快乐(Happiness)、健康(Health)、和谐(Harmony)，这三个“H”再加上其在色彩心理学里分别对应的黄色、红色和绿色，就构成幸福科技实验室的主体标志。” � ——启迪控股荣誉董事长 梅萌 黄色 - 快乐 红色 - 健康

绿色 - 和谐 蓝色 - 信任

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We � believe � that � people’s � emotional � state � is � closely � related � to � the � physical � condition � of � that � person. � We � hope � to � achieve � a � balance � between � physical � health � and � mental � health.

Product and Design Display

Plan

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/ �  � 4. Product DisplayPlan

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/ �  � 4. Design DisplayPlan

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/ �  � ServicesSummary

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Nutritionist   Formula

Campus  Organizations’   Connection

VI  Design  Support

Marketing   Support

Local F&B experience

Operation Support

Management Support

What We have to offer: What We are lacking in NTU

谢谢

Thank You

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