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how important is the digital economy?
>conference on cyberspace
Budapest, October 4th, 2012
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30 years after the World Wide Web was invented
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17 years after e-commerce inception
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how important is the digital economy?
some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
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1. of markets and growth
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a word of caution
> precise and exact numbers
> comparing apples and oranges?
> best effort comparison
> fluctuations> major trends
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‘new’ Internet vs. traditional communication services marketsIdate – Digiworld 2012
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2. of regional discrepancies
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focus on Francesource : l’Usine nouvelle
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online comms + Websites + ecommerce + music + VOD+ ehealthapprox. 3% vs 6% in UK
(source: France Digitale/E&Y – July 2012)
Internet + ecommerce approx. 25%
regional differences
30%
28%28%
9%6%
billion €
North America
Europe
Asia/Pacific
Latin America
Africa/Middle East
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Africa
/Middle
East
Asia/P
acific
Euro
pe
Latin
Am
erica
North
Am
erica
8%7%
1%6%
3%
Yr on Yr growth (2012) billion €
source iDate, 2012 DigiWorld
Internet access of householdskey figures on Europe, Eurostat, 2011
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3. the reality behind the numbers
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by 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications
Gene Alvarez, Gartner
not just computers and electronics, not just Web
household appliances> 15% of sales: pure players +click and mortar> vs 7% 3 years ago > could reach 22% by 2015> … but Italy: 0% Internet sales
source: Whirlpool official and Gfk studies
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m commerce market (USA) - 2010
‘solomo’ impact on retail
> from e-commerce to m-commerce s-commerce to u-commerce- e.g. shopkick: 3m active users, 5 m visits to shops (3,000
outlets)1 billion products browsed, 10 m scans, 20% conversion rates
> pureplayers have plans to open stores (pixmania/amazon, etc.)
source: Orange Badim Summer 2012
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Tesco homeplus South Korea 2011 source: Creditdonkey
Carrefour – “virtual” store demohttp://bit.ly/virtualcarrefour
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thank you
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