[en] how important is the digital economy

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some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

how important is the digital economy?

>conference on cyberspace

Budapest, October 4th, 2012

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some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec

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30 years after the World Wide Web was invented


17 years after e-commerce inception


how important is the digital economy?


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1. of markets and growth


a word of caution

> precise and exact numbers

> comparing apples and oranges?

> best effort comparison

> fluctuations> major trends


‘new’ Internet vs. traditional communication services marketsIdate – Digiworld 2012


http://www.digiworldsummit.com/?lang=en

http://www.digiworldsummit.com/?lang=en

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2. of regional discrepancies


focus on Francesource : l’Usine nouvelle


online comms + Websites + ecommerce + music + VOD+ ehealthapprox. 3% vs 6% in UK

(source: France Digitale/E&Y – July 2012)

Internet + ecommerce approx. 25%

regional differences

30%

28%28%

9%6%

billion €

North America

Europe

Asia/Pacific

Latin America

Africa/Middle East


Africa

/Middle

East

Asia/P

acific

Euro

pe

Latin

Am

erica

North

Am

erica

8%7%

1%6%

3%

Yr on Yr growth (2012) billion €

source iDate, 2012 DigiWorld

Internet access of householdskey figures on Europe, Eurostat, 2011


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3. the reality behind the numbers


“some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

by 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications

Gene Alvarez, Gartner

http://www.gartner.com/it/page.jsp?id=1826814

not just computers and electronics, not just Web

household appliances> 15% of sales: pure players +click and mortar> vs 7% 3 years ago > could reach 22% by 2015> … but Italy: 0% Internet sales

source: Whirlpool official and Gfk studies


m commerce market (USA) - 2010

‘solomo’ impact on retail

> from e-commerce to m-commerce s-commerce to u-commerce- e.g. shopkick: 3m active users, 5 m visits to shops (3,000

outlets)1 billion products browsed, 10 m scans, 20% conversion rates

> pureplayers have plans to open stores (pixmania/amazon, etc.)

source: Orange Badim Summer 2012


Tesco homeplus South Korea 2011 source: Creditdonkey

http://www.youtube.com/watch?v=fGaVFRzTTP4



http://infographics.idlelist.com/2012/06/21/in-store-mobile-commerce-online-retail-payments-and-the-rebirth-of-the-humble-credit-card/

http://infographics.idlelist.com/2012/06/21/in-store-mobile-commerce-online-retail-payments-and-the-rebirth-of-the-humble-credit-card/

Carrefour – “virtual” store demohttp://bit.ly/virtualcarrefour


http://bit.ly/virtualcarrefour

http://bit.ly/virtualcarrefour

http://www.youtube.com/watch?v=5qelB854iv8

thank you

21

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[en] how important is the digital economy

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