Right Time, Right Place illy Case Study

Erin Kelley Digital Media Supervisor@EnlightenAgency

Allie KlineCMO@33Across

Brave New World: Data

Big data is about creating a more

efficient funnel.

Filling the funnel with the right audience accelerates

movement…

…and increases spend at the bottom.

Client Standout: illy

Where do we go from here?

Brand

An accessible daily pleasure

The rise of micro-roasters

Competition

The most funnel movement possible

Media

illy: Insights

Identify and reach new qualified prospects to expand upper funnel and accelerate movement

illy: What We Did

Identify and reach new qualified prospects to expand upper funnel and accelerate movement

illy: What We Did

Brand GraphTM targeting expanded high-value audiences while improving bottom line ROI.

RSS Twitter feed& expandable video

Sponsored storiesNew brand advertising

partnership

33Across Facebook Eater.com

illy: Campaign Ecosystem

You must increase your funnel size in order to move more people through it.

We were leaving customers on the table before we were tapping into big data.

Mapping big data to demographics and interests is archaic. Social matters - not just in reach, but also as an input.

illy: Key Takeaways

Thank YouQ&A

Erin Kelley Digital Media Supervisor@EnlightenAgency

Allie KlineCMO@33Across