© Ilona Orthwein Unternehmens- und Organisationsberatung
presentet by:Ilona OrthweinUnternehmens – und OrganisationsberatungInitiator of Unternehmerinnen.org
Enterprise 2.0Doing Business in the Digital Age
© Ilona Orthwein Unternehmens- und Organisationsberatung
About me
1990 graduated (M.A.) in Social Sciences and Economics
1991 - 2003 employed in the international banking sector
Since 2003 business consultant, focus: financing - marketing -organizational development
Since 2005 initiator und project leader of the portalUnternehmerinnen.Org
Book:Crowdfunding, 2014
© Ilona Orthwein Unternehmens- und Organisationsberatung
IT - technologies and the new media haverevolutionized our live and work.
„By 2020, companies expect a digitalisation rateof 80 % within their value chains.“1
1www.cda-bund.de/fileadmin/uploads/cda.../141114_Digital_final.pdf
© Ilona Orthwein Unternehmens- und Organisationsberatung
From Web 1.0 to Web 3.0
© Ilona Orthwein Unternehmens- und Organisationsberatung
From 3.0 to 4.0:Internet of Things and of Services
Digitalized business world brings more and more new concepts forindividualized products, for communicating devices and intelligentservices, whereas the marginal costs are constantly decreasing.
© Ilona Orthwein Unternehmens- und Organisationsberatung
© Ilona Orthwein Unternehmens- und Organisationsberatung
How - especially small and medium sizedenterprises - are able to benefit from digital
development in ...
Marketing & PR
Business Organization
Human Resources
Financing
© Ilona Orthwein Unternehmens- und Organisationsberatung
Marketing & PRfree access and use
new channels for communicationB2B and B2C
direct contacts to target groupsand stakeholders + interaction
building a good business reputation
more and more people are online anduse social media:
facebook 1.4 billion members worldwide / 28 Mio in Germanytwitter 284 Mio / 2.3 MioYouTube per day 4 billionvideo downloads and morethan 1 billion unique users inGermany
© Ilona Orthwein Unternehmens- und Organisationsberatung
Business Organization
Source: Ablage.de
more efficiency & productivity
relevant business data are nearlyalways and everywhere available viainternet
faster communication and bettercollaboration across the organization
Customer RelationshipManagement (CRM) is easier
SaaS => less investment capital
coworking in the „cloud“ over (great)distances possible
© Ilona Orthwein Unternehmens- und Organisationsberatung
Human Resources
Brandwatch* 2014:
One of six job seekersfind a new job thanks tosocial media. Nearly 90percent of recruitershired staff via LinkedIn ,followed by Facebookand Twitter.
*international Social-Media-Monitoring-Service
© Ilona Orthwein Unternehmens- und Organisationsberatung
Financing
© Jérôme Rommé - Fotolia.com
Crowdfinancing allows good projects, start-up companies and even rather small companies toacquire capital by finding investors (equity crowdfunding, German: „crowdinvesting“), gettingmicrocredits and private loans (P2P lending, German: „crowdlending“) or earn money by pre-selling or advance booking of goods and services or just sponsoring (reward basedcrowdfunding, German:„crowdfuding“, „crowdsponsoring“). Media: social web & special platforms
+ Proof of Concept / Market+ customers loyality from start (= prosumer aspect)+ independence from banks+ marketing campaign included
© Ilona Orthwein Unternehmens- und Organisationsberatung
Some good examples ...Herbathek - Bio Herbs and Health Products
Source:Herbathek.com
© Ilona Orthwein Unternehmens- und Organisationsberatung
Bringing back textile production to Augsburg:manomama - Sina Trinkwalder
© manomamaGmbH, SinaTrinkwalder,Droemer Verlag
© Ilona Orthwein Unternehmens- und Organisationsberatung
© Uli Marschner,Inkubato.com
© Ilona Orthwein Unternehmens- und Organisationsberatung
Tandemploy:Platform for Modern Jobsharing
Source: http://www.microsoft.com - Press Releases
© Ilona Orthwein Unternehmens- und Organisationsberatung
Thank you very muchfor paying attention!
Ilona OrthweinUnternehmens- und Organisationgsberatung
Boelckestr. 122 · 12101 BerlinTel. +49 30 78 00 68 74 · Fax +49 30 78 00 68 75
www.orthwein-beratung.de