Download - Equals final
EQUALS
Are men and women really equals?
Women are still marginalized in political and public life
Teenage girls are targeted by 'new generation of domestic abusers'
Men get paid higher salaries then women
In South Asia, the level of school attendance by girls is only 60% of that of boys
FACTS
BACKGROUND
Gender’s issue create a wide differences
Different level between both genders
But, we do believe, every human being are…
PROBLEM STATEMENT
Gender Equality is a sensitive issue
Hasn’t had the solution yet
OBJECTIVE
Reminding, that we are all the same
Increase the awareness
So for further can motivate some action
TARGET
Geographical: Universal
Demographical: Unisex
20 – 56 years old
Universal
B – C
TACTIC
Using youtube, twitter, facebook
Create rubber band
STRATEGY
How to make people realize, that everyone is equals
Women should be respected more
Men should respect women more
MEDIA
Youtube
Facebook fan page
Blog
EVALUATION
Monitoring the issue’s progress
Monitoring the participants
Monitoring the followers