EQUALS

Are men and women really equals?

Women are still marginalized in political and public life

Teenage girls are targeted by 'new generation of domestic abusers'

Men get paid higher salaries then women

In South Asia, the level of school attendance by girls is only 60% of that of boys

FACTS

BACKGROUND

Gender’s issue create a wide differences

Different level between both genders

But, we do believe, every human being are…

PROBLEM STATEMENT

Gender Equality is a sensitive issue

Hasn’t had the solution yet

OBJECTIVE

Reminding, that we are all the same

Increase the awareness

So for further can motivate some action

TARGET

Geographical: Universal

Demographical: Unisex

20 – 56 years old

Universal

B – C

TACTIC

Using youtube, twitter, facebook

Create rubber band

STRATEGY

How to make people realize, that everyone is equals

Women should be respected more

Men should respect women more

MEDIA

Youtube

Twitter

Facebook fan page

Blog

EVALUATION

Monitoring the issue’s progress

Monitoring the participants

Monitoring the followers