HOW DID YOU

ATTRACT/ADDRESS

YOU’RE YOUR AUDIENCE

Characters

In terms of characters we addressed our audience by using actors would fit the convention of a crime drama character. For an example we used characters with a lower class background to attract audiences from deprived areas in the country as they would relate to the storyline being portrayed. We also made our characters act in a mysterious way to attract the hardcore crime drama as mystery is one the convention of a crime drama so it definitely attract those sort of audiences.

Setting

The set and locations we used in our film

would attract our target audience because we

used similar locations and set in the TV series

Top Boy. Top Boy used urban locations in their

series as we followed that by filming scenes in

council houses. I feel that the similarities with

Top Boy would attract our target audience as I

consider Top Boy fans could be interested in

our film due the similarities we share together.

Soundtrack

The main soundtrack we used in our film was

rap/grime music. The reason behind this

soundtrack for our film was because it fitted in

with the story we were trying to tell which was

about gang warfare. We know the majority of

our audience will be youths and there

preference of music would rap/grime song so I

feel we made the right decision in picking the

soundtrack as it draws in our main target

audience.

Titles

In terms of the titles in used in my film, I wasn’t

creative enough when I was creating the

characters. The reasoning behind this was

because the codes and convention of the

genre we wanted to portray didn’t state that we

need creative titles, so in order to attract our

target audience we wanted follow the codes

and convention

Cinematography

For cinematography aspect we made industry

standard shots in most scenes in our film

which would be expected as it states in the

brief. But to be able to attract our target

audience we used creative cinematography

such as POV shot we used for the chase

scene to create tension and drama for our

audience as crime drama viewers would

expected those of codes in a film of that genre.