![Page 1: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/1.jpg)
Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment
priteshpatel.me
@priteshpatel9
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priteshpatel.me
About Me
@priteshpatel9
Agency
Client Consultant
![Page 3: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/3.jpg)
SEO Then & Now
priteshpatel.me
@priteshpatel9
![Page 4: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/4.jpg)
Pub Quiz: How tall is Pritesh Patel?
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priteshpatel.me
Google SERP’s - People
@priteshpatel9
News
Ar(cles
Video
Bio’s
Movies
Related People
Images
![Page 6: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/6.jpg)
priteshpatel.me
Google SERP - Buildings
@priteshpatel9
Descrip(on
Details
Reviews
Images & Map
Related Places
![Page 7: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/7.jpg)
priteshpatel.me
Google SERP – Products
@priteshpatel9
Specifica(ons!
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priteshpatel.me
Google SERP - Things
@priteshpatel9
![Page 9: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/9.jpg)
Ever wondered what time Birmingham Library closes?
![Page 10: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/10.jpg)
priteshpatel.me
@priteshpatel9
Google SERP – Answer Box
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Ever wanted to visit this place on a Monday?
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priteshpatel.me
@priteshpatel9
Google SERP – Answer Box
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Calories in a Banana?
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Google SERP - Health
priteshpatel.me
@priteshpatel9
![Page 15: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/15.jpg)
Tour dates for Lady Gaga?
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Google SERP - Events
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Faster “Facts” can only mean one thing….
Text? That’s like so 1997!
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Welcome to Google Knowledge Graph, Semantic Search, Rich Snippets and
Machine Learning
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priteshpatel.me
@priteshpatel9
Knowledge Graph
Searching for things, not strings. En77es, instead of text
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priteshpatel.me
@priteshpatel9
“We are trying to level the playing field a bit. All those people doing, for
lack of a bePer word, over op(misa(on or overly SEO – versus those making great content and a great site. We are trying to make Googlebot smarter, make our
relevance be@er….”
MaP CuPs, Google
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priteshpatel.me
@priteshpatel9
Rich Snippets
![Page 22: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/22.jpg)
priteshpatel.me
@priteshpatel9
Rich Snippets
![Page 23: Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment](https://reader033.vdocuments.net/reader033/viewer/2022060121/55948b441a28abfa7c8b47bc/html5/thumbnails/23.jpg)
priteshpatel.me
@priteshpatel9
Machine Learning
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priteshpatel.me
@priteshpatel9
Google Hummingbird
Introduced September 2013 in order to produce much more relevant results – understanding intent and adding context to queries.
Brick & Mortar Store Type of Device
Current Loca(on Intent
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priteshpatel.me
@priteshpatel9
Google Hummingbird
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My Little Experiment:
How do I become a part of the Knowledge Graph and can I be an entity?
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priteshpatel.me
WTF is an entity?
@priteshpatel9
A thing
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priteshpatel.me
Trusted Sources
@priteshpatel9
Open source database containing well known people, places and things.
We all know what this is. Yep. That’s me & my website
Uses Structured Data
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priteshpatel.me
Freebase Structure
@priteshpatel9
Domains Topic Types Proper7es Values
Media William Shakespeare
Author Books Hamlet, Macbeth
People Michael Jackson
Singer, Performer, Film Actor
DoB, Place of Birth, Age, Height, Weight, Nicknames
August 29th 1958, Wacko Jacko, King of Pop
Architecture The Shard Building, Architecture Firm, Architectural Style, Cost, Owner
Floors, Floor Space, Occupants, Func(on
Height, Date Opened, Hotel, Office
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Populate Data About Me
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priteshpatel.me
Topic: Pritesh Patel
@priteshpatel9
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Wait For a Few Months….
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priteshpatel.me
What Do I Do?
@priteshpatel9
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priteshpatel.me
When Was I Born?
@priteshpatel9
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priteshpatel.me
Where Was I Born?
@priteshpatel9
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priteshpatel.me
Social Graph Will Play a Part Soon
@priteshpatel9
There’s 72,600 pages to do with Pritesh Patel. Social Graph may influence who see’s info about me. i.e. my social connec(ons only.
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What About Buildings?
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priteshpatel.me
Topic: The Shard
@priteshpatel9
Data Populated: Geoloca(on data (laitude and longitude) Address Height Architect Owners Architecture Firm Construc(on Started Date opened Floors Building Func(on
Data Missing: Link to website Area Adjoining buildings Timezone Geometry Near Inside Nearby airports Architectural style Engineer Engineering firm Floor space Occupants Cost Value Features
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priteshpatel.me
Topic: The Shard
@priteshpatel9
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What About Who Worked On It?
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priteshpatel.me
Burj Khalifa Contractor
@priteshpatel9
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What About Architectural Styles?
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priteshpatel.me
Architectural Style
@priteshpatel9
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”Structured Data” Sound familiar?
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priteshpatel.me
BIM and Structured Data?
@priteshpatel9
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priteshpatel.me
Can the Built Environment Create an Open Source Database for Buildings?
@priteshpatel9
“Create a base for whatever you think is interes7ng and useful, and help make the Internet a be@er place!”
h"p://wiki.freebase.com/wiki/How_to_build_a_base
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priteshpatel.me
Can we Share Structured Building Data with Google?
@priteshpatel9
A base containing structured data about the proper(es of a building
A wiki containing facts and suppor(ng informa(on
about a building
Our own content (webpages, stories,
images, videos, tables, schema)
An idea, if it’s not already happening now……
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priteshpatel.me
How Can FM’s Find Out Anything About a Building in 3 Secs?
@priteshpatel9
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Pub Quiz: Can you name the [architects of the Old Bailey]?
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priteshpatel.me
Just Google It….
@priteshpatel9
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Pub Quiz: How tall is Pritesh Patel?
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priteshpatel.me
Just Google It….
@priteshpatel9
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Thank You