Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment

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About Me

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Agency  

Client  Consultant  

SEO Then & Now

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Pub Quiz: How tall is Pritesh Patel?

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Google SERP’s - People

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News  

Ar(cles  

Video  

Bio’s  

Movies  

Related  People  

Images  

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Google SERP - Buildings

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Descrip(on  

Details  

Reviews  

Images  &  Map  

Related  Places  

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Google SERP – Products

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Specifica(ons!  

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Google SERP - Things

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Ever wondered what time Birmingham Library closes?

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Google SERP – Answer Box

Ever wanted to visit this place on a Monday?

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Google SERP – Answer Box

Calories in a Banana?

Google SERP - Health

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Tour dates for Lady Gaga?

Google SERP - Events

Faster “Facts” can only mean one thing….

Text?  That’s  like  so  1997!  

Welcome to Google Knowledge Graph, Semantic Search, Rich Snippets and

Machine Learning

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Knowledge Graph

Searching  for  things,  not  strings.  En77es,  instead  of  text  

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“We  are  trying  to  level  the  playing  field  a  bit.  All  those  people  doing,  for  

lack  of  a  bePer  word,  over  op(misa(on  or  overly  SEO  –  versus  those  making  great  content  and  a  great  site.  We  are  trying  to  make  Googlebot  smarter,  make  our  

relevance  be@er….”  

MaP  CuPs,  Google  

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Rich Snippets

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Rich Snippets

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Machine Learning

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Google Hummingbird

Introduced  September  2013  in  order  to  produce  much  more  relevant  results  –  understanding  intent  and  adding  context  to  queries.    

Brick  &  Mortar  Store   Type  of  Device  

Current  Loca(on  Intent  

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Google Hummingbird

My Little Experiment:

How do I become a part of the Knowledge Graph and can I be an entity?

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WTF is an entity?

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A  thing  

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Trusted Sources

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Open  source  database  containing  well  known  people,  places  and  things.  

We  all  know  what  this  is.   Yep.  That’s  me  &  my  website  

Uses  Structured  Data  

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Freebase Structure

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Domains   Topic   Types   Proper7es   Values  

Media   William  Shakespeare  

Author   Books   Hamlet,  Macbeth  

People   Michael  Jackson  

Singer,  Performer,  Film  Actor  

DoB,  Place  of  Birth,  Age,  Height,  Weight,  Nicknames  

August  29th  1958,  Wacko  Jacko,  King  of  Pop  

Architecture   The  Shard   Building,  Architecture  Firm,  Architectural  Style,  Cost,  Owner  

Floors,  Floor  Space,  Occupants,  Func(on  

Height,  Date  Opened,  Hotel,  Office  

Populate Data About Me

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Topic: Pritesh Patel

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Wait For a Few Months….

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What Do I Do?

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When Was I Born?

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Where Was I Born?

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Social Graph Will Play a Part Soon

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There’s  72,600  pages  to  do  with  Pritesh  Patel.  Social  Graph  may  influence  who  see’s  info  about  me.  i.e.  my  social  connec(ons  only.  

What About Buildings?

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Topic: The Shard

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Data  Populated:  Geoloca(on  data  (laitude  and  longitude)  Address  Height  Architect  Owners  Architecture  Firm  Construc(on  Started  Date  opened  Floors  Building  Func(on  

Data  Missing:  Link  to  website  Area  Adjoining  buildings  Timezone  Geometry  Near  Inside  Nearby  airports  Architectural  style  Engineer  Engineering  firm  Floor  space  Occupants  Cost  Value  Features  

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Topic: The Shard

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What About Who Worked On It?

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Burj Khalifa Contractor

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What About Architectural Styles?

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Architectural Style

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”Structured Data” Sound familiar?

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BIM and Structured Data?

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Can the Built Environment Create an Open Source Database for Buildings?

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“Create  a  base  for  whatever  you  think  is  interes7ng  and  useful,  and  help  make  the  Internet  a  be@er  place!”  

h"p://wiki.freebase.com/wiki/How_to_build_a_base  

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Can we Share Structured Building Data with Google?

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A  base  containing  structured  data  about  the  proper(es  of  a  building  

A  wiki  containing  facts  and  suppor(ng  informa(on  

about  a  building  

Our  own  content  (webpages,  stories,  

images,  videos,  tables,  schema)  

An  idea,  if  it’s  not  already  happening  now……  

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How Can FM’s Find Out Anything About a Building in 3 Secs?

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Pub Quiz: Can you name the [architects of the Old Bailey]?

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Just Google It….

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Pub Quiz: How tall is Pritesh Patel?

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Just Google It….

@priteshpatel9

Thank You