Download - Facebook Marketing for Customer Acquisition

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© Digital Vidya www.digitalvidya.com

Leveraging Facebook for

Customer Acquisition

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Today’s Session

■  Opportunity of Facebook □  Pages □  Apps □  Ads

■  Leveraging Facebook Advertising ■  Invite for our upcoming Trainings

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Why Facebook Marketing?

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“Only 20% of marketing budgets are typically spent on retention.

Yet, in many cases, 75% of revenues comes from existing

customers.” Source: Flip the Funnel

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Customer Acquisition

Influence Lead Sale

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Time Has Not Changed

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You are a Professional! You

don’t have an Email? You are a Company!

You don’t have a Blog? You are a Brand! You

don’t have a Facebook Page?

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# of Fans: Currency for Success!

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Quiz Time!

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Facebook Edge Rank

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25% Revenue through Facebook

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25% Online Revenue through Facebook

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Over 20% All Sales through Facebook

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INR 1.5 Million Revenue/Month

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30x ROI on FB Ads: 10k+ Tickets Sold

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Apps + Contest

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Open Graph Applications

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■  In 2 months, 9 Millions People added App to their Timeline

■  6 Million Facebook Visitors everyday

■  2 Million Stories Published back on Facebook everyday!

Dailymotion

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Facebook Advertising

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Facebook Ads

Some Facebook Page

FB User

Your Ad

Promote Facebook Page, event or

Application

To your Website for Lead Generation & Sales

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Optimizing Ads for Success!

Advertiser A Advertiser B Impressions 100 100

Clicks 2 5 CPC (Rs) 10 5

Yield (Rs) 20 25 CTR (%) 2 5

CTR is the Key | 0.1% is Good CTR

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Instructor-led, Online Course

http://www.42inception.com/trainings

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Thank You!

Special 15% Off (till Nov 9th): ‘15web’

Invite for our upcoming Trainings

http://www.digitalvidya.com

/pradeepchopra /pradeepchopra /in/pradeepchopra

Training Delhi Mumbai Bangalore

Social Media Marketing Nov 20-21 Dec 4-5 Dec 18-19

Advanced Facebook Marketing Online (Nov 24 - Dec 22)

Download - Facebook Marketing for Customer Acquisition

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