facebook marketing for customer acquisition
DESCRIPTION
Facebook has already crossed 1 Billion active users and brands such as Myntra, Kaya Skin Clinic are already generating over 20% of their revenue through Facebook. If you are interested in leveraging Facebook for customer acquisition, you will find this presentation relevant and insightful. You will gain practical insights about using Facebook to drive leads and sales for your organization through relevant Global and Indian Social Media success stories. Find more about Digital Vidya's upcoming Social Media Workshops at http://www.digitalvidya.comTRANSCRIPT
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Leveraging Facebook for
Customer Acquisition
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Today’s Session
■ Opportunity of Facebook □ Pages □ Apps □ Ads
■ Leveraging Facebook Advertising ■ Invite for our upcoming Trainings
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Why Facebook Marketing?
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
“Only 20% of marketing budgets are typically spent on retention.
Yet, in many cases, 75% of revenues comes from existing
customers.” Source: Flip the Funnel
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Customer Acquisition
Influence Lead Sale
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Time Has Not Changed
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
You are a Professional! You
don’t have an Email? You are a Company!
You don’t have a Blog? You are a Brand! You
don’t have a Facebook Page?
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
# of Fans: Currency for Success!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Quiz Time!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Edge Rank
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
25% Revenue through Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
25% Online Revenue through Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Over 20% All Sales through Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
INR 1.5 Million Revenue/Month
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
30x ROI on FB Ads: 10k+ Tickets Sold
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Apps + Contest
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Open Graph Applications
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
■ In 2 months, 9 Millions People added App to their Timeline
■ 6 Million Facebook Visitors everyday
■ 2 Million Stories Published back on Facebook everyday!
Dailymotion
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Advertising
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Ads
Some Facebook Page
FB User
Your Ad
Promote Facebook Page, event or
Application
To your Website for Lead Generation & Sales
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Optimizing Ads for Success!
Advertiser A Advertiser B Impressions 100 100
Clicks 2 5 CPC (Rs) 10 5
Yield (Rs) 20 25 CTR (%) 2 5
CTR is the Key | 0.1% is Good CTR
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Instructor-led, Online Course
http://www.42inception.com/trainings
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Thank You!
Special 15% Off (till Nov 9th): ‘15web’
Invite for our upcoming Trainings
http://www.digitalvidya.com
/pradeepchopra /pradeepchopra /in/pradeepchopra
Training Delhi Mumbai Bangalore
Social Media Marketing Nov 20-21 Dec 4-5 Dec 18-19
Advanced Facebook Marketing Online (Nov 24 - Dec 22)