Download - Fan Culture & Online Communities
Fan Culture &
Online Communities
Pratt Institute
October 2, 2010
What’s Online Community?
A social network like Facebook or MySpace, A social network like Facebook or MySpace,
A micro-blogging site like Twitter or Friendfeed, A micro-blogging site like Twitter or Friendfeed,
A Massively Multiplayer Online Game (MMOs) like A Massively Multiplayer Online Game (MMOs) like World of Warcraft World of Warcraft
A Virtual World like Gaia Online or Free Realms A Virtual World like Gaia Online or Free Realms
Instant Messaging programs like MSN or AOL Instant Messaging programs like MSN or AOL
Engaging Brands: Games
Engaging Brands: Kids
• http://animaljam.com
• http://animaljamrush.blogspot.com/
• http://www.screentoaster.com/watch/stUE5RQUJNRFtXQ1RUXV1cUVRT/animal_jam_video
• http://www.youtube.com/user/Raleigh309#p/u/4/Yq4i7pXAYos
Engaging Brands: Music
http://twitter.com/ladygagahttp://twitter.com/ladygaga
http://www.youtube.com/okgohttp://www.youtube.com/okgo
http://twitter.com/johnlegendhttp://twitter.com/johnlegend
http://en.wikipedia.org/wiki/Campaign_timeline_of_the_Year_Zero_alternate_reality_gamehttp://en.wikipedia.org/wiki/Campaign_timeline_of_the_Year_Zero_alternate_reality_game
Engaging Fans!
http://www.youtube.com/oldspicehttp://www.youtube.com/oldspice
http://layertennis.com/http://layertennis.com/
http://vimeo.com/drhorriblehttp://vimeo.com/drhorrible
http://www.youtube.com/results?search_query=party+in+the+usa&aq=fhttp://www.youtube.com/results?search_query=party+in+the+usa&aq=f
Engaging Fans: Behaviors
Engaging Fans: Tools
Characteristics
InteractiveInteractive
InstantInstant
GratifyingGratifying
Acknowledge/ Acknowledge/ Celebrate/ Celebrate/ RewardReward
Info Sources: Academics
Henry JenkinsHenry Jenkins
http://www.henryjenkins.org/http://www.henryjenkins.org/
danah boyddanah boyd
http://www.danah.org/http://www.danah.org/
Sarah Grimes Sarah Grimes
http://gamineexpedition.blogspot.com/http://gamineexpedition.blogspot.com/
Tanya ByronTanya Byron
http://www.professortanyabyron.com/http://www.professortanyabyron.com/
Info Sources: Trade
TrendSpottingTrendSpotting
YpulseYpulse
CynopsisCynopsis
Creativity-onlineCreativity-online
IzzyNeis.comIzzyNeis.com
YoutubeYoutube
Twitter trendsTwitter trends
• FacebookFacebook
• Google ZeitgeistGoogle Zeitgeist
THANKS!
Joi Podgorny (.com, @gmail, skype)
twitter: joipod