Fan Culture &

Online Communities

Pratt Institute

October 2, 2010

What’s Online Community?

A social network like Facebook or MySpace, A social network like Facebook or MySpace,

A micro-blogging site like Twitter or Friendfeed, A micro-blogging site like Twitter or Friendfeed,

A Massively Multiplayer Online Game (MMOs) like A Massively Multiplayer Online Game (MMOs) like World of Warcraft World of Warcraft

A Virtual World like Gaia Online or Free Realms A Virtual World like Gaia Online or Free Realms

Instant Messaging programs like MSN or AOL Instant Messaging programs like MSN or AOL

Engaging Brands: Games

Engaging Brands: Kids

• http://animaljam.com

• http://animaljamrush.blogspot.com/

• http://www.screentoaster.com/watch/stUE5RQUJNRFtXQ1RUXV1cUVRT/animal_jam_video

• http://www.youtube.com/user/Raleigh309#p/u/4/Yq4i7pXAYos

Engaging Brands: Music

http://twitter.com/ladygagahttp://twitter.com/ladygaga

http://www.youtube.com/okgohttp://www.youtube.com/okgo

http://twitter.com/johnlegendhttp://twitter.com/johnlegend

http://en.wikipedia.org/wiki/Campaign_timeline_of_the_Year_Zero_alternate_reality_gamehttp://en.wikipedia.org/wiki/Campaign_timeline_of_the_Year_Zero_alternate_reality_game

Engaging Fans!

http://www.youtube.com/oldspicehttp://www.youtube.com/oldspice

http://layertennis.com/http://layertennis.com/

http://vimeo.com/drhorriblehttp://vimeo.com/drhorrible

http://www.youtube.com/results?search_query=party+in+the+usa&aq=fhttp://www.youtube.com/results?search_query=party+in+the+usa&aq=f

Engaging Fans: Behaviors

Engaging Fans: Tools

Characteristics

InteractiveInteractive

InstantInstant

GratifyingGratifying

Acknowledge/ Acknowledge/ Celebrate/ Celebrate/ RewardReward

Info Sources: Academics

Henry JenkinsHenry Jenkins

http://www.henryjenkins.org/http://www.henryjenkins.org/

danah boyddanah boyd

http://www.danah.org/http://www.danah.org/

Sarah Grimes Sarah Grimes

http://gamineexpedition.blogspot.com/http://gamineexpedition.blogspot.com/

Tanya ByronTanya Byron

http://www.professortanyabyron.com/http://www.professortanyabyron.com/

Info Sources: Trade

TrendSpottingTrendSpotting

YpulseYpulse

CynopsisCynopsis

Creativity-onlineCreativity-online

IzzyNeis.comIzzyNeis.com

YoutubeYoutube

Twitter trendsTwitter trends

• FacebookFacebook

• Google ZeitgeistGoogle Zeitgeist

THANKS!

Joi Podgorny (.com, @gmail, skype)

twitter: joipod