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Finding the
‘Tweet’ Spot in
Social Media
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What is it? Web 2.0Social
Media
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• Accessible Information (web browser /PDA/WiFi)
• Users Manage Information (waypoints /directions)
• Users Add Value (3D visual renderings)
• Easy to Use (no instructions typically required)
• Product refines with use
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A Few Stats
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Life Cycles
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People Are Engaged �
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CONSUMERS are in:
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A Short Review�
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What You Need to Know�
Online conversations happen with or without you &
your decision to participate or not is irrelevant.
Your customers have been empowered
to discussed YOUR brand.
Why not choose to be a part
of the conversation?
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Web 2.0 has empowered us to
communicate differently – and forces us to
embrace the ‘public’ in Public Relations.
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The Rules Have Changed
• Pervasive vs. Persuasive
• Internal Communications
“All hands on deck”
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WIKI BLOG PODCAST SYNDICATE
TAGGING CROWDCASTING WORKSPACESSOCIAL
NETWORKS
BUSINESS
PROCESS
AUTOMATION
SIMULATION OPTIMIZATIONSUPPLY CHAIN
MANAGEMENT
COMMUNICATE
COLLABORATE
PERFORM
Technology As Problem Solvers
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Listen
Learn
Innovate
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LEARN what people want
to know/solved
LEARN how to improve customer
service
LEARN their language
LEARN the Customer’s
Mood
Learn new insights that
help you INNOVATE
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LISTENMarket
Experts/Innovators
Competitors
People (not your typical
markets)
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Improve Customer Service
Develop New or Modify Existing
Products & Services
YOUR INNOVATION
Modify Structure and Process
Improve Internal & External
Communication
INNOVATE
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You can do this . . .
Videos – shot with webcams
or handheld video camera
Uploaded to YouTube and
cross-posted here
You can do this . . .
Saved Search
Published as an RSS
feed – automatically
updates here
You can do this . . .
Saved Search
Published as an RSS
feed – automatically
updates here
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How To Make Your ‘Ideas’ Energy Efficient?
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Who do
you want
to reach
What are
your
objectives
How will
you engage
Choose
your Social
Media
Technology
Current or potential employees,
customers, peers, media
Spread messages
Facilitate word-of-mouth marketing
Brand Monitoring
Support customers
Idea mining
Work more efficiently
Query Audience
Facilitate Discussions
Build Communities
Crowdsource Ideas
Mobilize Advocates
Observe
Strategy
Do OUR audiences use it?
If so, how?
Will the technology support OUR
engagement strategy?
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We can help
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• Social Media SWOT
• Immersion and Orientation for
Senior Managers
• Roadmap and Social Media
Plan
• Technical Assistance or
Guidelines to Implement
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Our Coordinates
Norman Mendoza Tracy Annicchiarico
President Communications Manager &
[email protected] Online Research Specialist
www.redengine.com
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