![Page 1: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/1.jpg)
Atticus Marketing
ATTICUS MARKETING20 Key Numbers for Marketing your Law Firm Online
@ConradSaam
![Page 2: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/2.jpg)
Atticus Marketing
AUTHORITY
@ConradSaam
![Page 3: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/3.jpg)
Atticus Marketing
1. Ranking for “Practice Area + Geo + Lawyer” ____
@ConradSaam
![Page 4: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/4.jpg)
Atticus Marketing
Fix It: Top Entry Pages
@ConradSaam
![Page 5: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/5.jpg)
Atticus Marketing
2.Domain Authority of Website ____
@ConradSaam
www.OpenSiteExplorer.com
![Page 6: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/6.jpg)
Atticus Marketing
Fix It: Linkbuilding
@ConradSaam
![Page 7: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/7.jpg)
Atticus Marketing
3. Links w/Domain Authority over 60 ____
www.OpenSiteExplorer.com
@ConradSaam
![Page 8: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/8.jpg)
Atticus Marketing
Fix It: Get Big Links
@ConradSaam
![Page 9: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/9.jpg)
Atticus Marketing
4. Percentage of Links from Low Quality Sites ____
@ConradSaam
35-493%
20-3528%
0-2069%
![Page 10: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/10.jpg)
Atticus Marketing
Fix It: Fire Your SEO
@ConradSaam
![Page 11: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/11.jpg)
Atticus Marketing
5.# of Domains Linking to You _____
@ConradSaam
![Page 12: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/12.jpg)
Atticus Marketing
Fix It: Linkbuilding
@ConradSaam
![Page 13: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/13.jpg)
Atticus Marketing
TECHNOLOGY
@ConradSaam
![Page 14: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/14.jpg)
Atticus Marketing
6.# of Google Webmaster Tools Errors _____
@ConradSaam
![Page 15: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/15.jpg)
Atticus Marketing
Fix It: Talk with a smart SEO expert
@ConradSaam
• Mike Ramsey• Gyi Tsakalakis• Steve Matthews
![Page 16: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/16.jpg)
Atticus Marketing
7.Index Count Ratio _____
@ConradSaam
![Page 17: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/17.jpg)
Atticus Marketing
Fix It: Talk with a smart SEO expert
@ConradSaam
• Mike Ramsey• Gyi Tsakalakis• Steve Matthews
![Page 18: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/18.jpg)
Atticus Marketing
8.# of Site Drops <25% _____
@ConradSaam
![Page 19: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/19.jpg)
Atticus Marketing
Fix It: Know the Panada/Penguin
@ConradSaam
![Page 20: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/20.jpg)
Atticus Marketing
9.# of Domains On Which your Content Appears _____
@ConradSaam
![Page 21: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/21.jpg)
Atticus Marketing
Fix It: Rewrite
@ConradSaam
![Page 22: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/22.jpg)
Atticus Marketing
10.# of Identical Titles or H1s
@ConradSaam
Screaming Frog
![Page 23: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/23.jpg)
Atticus Marketing
Fix It: Rewrite
@ConradSaam
![Page 24: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/24.jpg)
Atticus Marketing
LOCAL
@ConradSaam
![Page 25: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/25.jpg)
Atticus Marketing
11.# of Category Associations _____
@ConradSaam
![Page 26: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/26.jpg)
Atticus Marketing
Fix It: “I am a _______”
@ConradSaam
Finish this sentence: “I am a _______________”
“Italian Restaurant” NOT “Pizza”
![Page 27: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/27.jpg)
Atticus Marketing
12.# of These Sites with Consistent NAP _______
@ConradSaam
![Page 28: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/28.jpg)
Atticus Marketing
Fix It: Edit
@ConradSaam
![Page 29: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/29.jpg)
Atticus Marketing
13.Distance to Centroid ____
The centroid is NOT the center of the city – it is the center of that particular industry hub within a city. – Mike Blumenthal
@ConradSaam
![Page 30: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/30.jpg)
Atticus Marketing
Fix It: Move
@ConradSaam
Or . . . . .
![Page 31: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/31.jpg)
Atticus Marketing
14.Quantity of Reviews by Authority Reviewers ____
Yelp Elite
Google City Experts
@ConradSaam
![Page 32: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/32.jpg)
Atticus Marketing
Fix It: Install Review Process
Atticus Review Manager
Customer Satisfaction
Email Survey
“Thank You For Your Feedback”
@ConradSaam
Very
Sati
sfied
Unsatisfied
![Page 33: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/33.jpg)
Atticus Marketing
SOCIAL MEDIA FOR LAWYERS (IN JUST ONE SLIDE)
@ConradSaam
![Page 34: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/34.jpg)
Atticus Marketing
15.Klout Score _______
@ConradSaam
![Page 35: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/35.jpg)
Atticus Marketing
Fix It: Klout Score
@ConradSaam
![Page 36: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/36.jpg)
Atticus Marketing
THINK LIKE A CMO
@ConradSaam
![Page 37: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/37.jpg)
Atticus Marketing
16.Your Google Analytics Account # ____
@ConradSaam
![Page 38: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/38.jpg)
Atticus Marketing
17.# of People Accessing your Data ____
@ConradSaam
![Page 39: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/39.jpg)
Atticus Marketing
Fix It: Delete!
@ConradSaam
![Page 40: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/40.jpg)
Atticus Marketing
18.Funnel Conversion Rates by Marketing Channel _____
Traffic
Leads
Prospects
Clients
@ConradSaam
Traffic
Leads
Prospects
Clients
Traffic
Leads
Prospects
Clients
Traffic
Leads
Prospects
Clients
Google Adwords Avvo Advertising
SEO FindLaw
![Page 41: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/41.jpg)
Atticus Marketing
Fix It: Tracking by Marketing Channel
@ConradSaam
![Page 42: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/42.jpg)
Atticus Marketing
19.ROI by Marketing Channel ______
Google PPC Avvo SEO Agency Findlaw
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
@ConradSaam
![Page 43: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/43.jpg)
Atticus Marketing
Fix It: Move the $
@ConradSaam
![Page 44: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/44.jpg)
Atticus Marketing
20.% of PPC Spend on Adwords ___
@ConradSaam
![Page 45: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/45.jpg)
Atticus Marketing
Google vs. Bing Ads Clicks
@ConradSaam
Client B Client H Client J0
20
40
60
80
100
120
140
160
Adwords Bing Ads
![Page 46: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/46.jpg)
Atticus Marketing
Google vs. Bing Ads Total Spend
@ConradSaam
Client B Client H Client J $-
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
Adwords Bing Ads
![Page 47: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/47.jpg)
Atticus Marketing
Google vs. Bing Ads Cost per Click
@ConradSaam
Client B Client H Client J $-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
Adwords Bing Ads
![Page 48: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/48.jpg)
Atticus Marketing
Fix It: Move the $
@ConradSaam
![Page 49: Focusing on Numbers That Drive Your Business with Conrad Saam](https://reader036.vdocuments.net/reader036/viewer/2022070314/554c2c41b4c905191f8b4d57/html5/thumbnails/49.jpg)
Atticus Marketing
Thank You
@ConradSaam
Conrad SaamAtticus Marketing206 486-2087
@ConradSaam