FRIENDS OR FOLLOWERS The Relations between German Soccer Clubs and Their Fans on Twitter
#IR14 Internet Research 14, October 2013, Denver CO.
Katrin Weller @kwelle
Axel Bruns @snurb_dot_info
Twitter and sports
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3 Job offer: https://twitter.com/jobs/positions?jvi=oCLoWfwr,Job
1.Fußball Bundesliga
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Some facts
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• 18 teams per season
• 50 years history
• €1.6 billion in 2009/10
• largest average attendance in European soccer
• Recent champions: FCB, BVB
Twitter steps in
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https://blog.twitter.com/de/2012/die-fu%C3%9Fball-saison-20122013-auf-twitter
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Source: twitter.com an 2. Februar 2012 /
See also: http://blog.de.twitter.com/2012/02/twitter-und-fuball.html
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2011/12 Season: Account chaos
Heavy-Handed Tactics
http://www.nettooor.be/account-s04-suspended-fail-schalke/
2012/13 Season: Consolidation
new account
Fans as Followers
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Account Follower Growth
Account Follower Growth
Followers / Fans
15 Membership numbers from www.bundesliga.de,
collected Oct. 2013. Follower numbers July 2013
Strong correlation Pearson: 0.84 Spearman: 0.91
Global Fanbase
Local Following
(Inter)action
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2012/13 Season Ends
Season Begins
2011-13
2012/13 Season 2011/12 Season
2011-13
2012/13 Season 2011/12 Season
2012/13 Champions League Final: FC Bayern – Borussia Dortmund
Season Ends
Season Begins
Season Ends
Season Begins
Growth in @mentions
Thank You!
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JOIN US!
Roundtable and Book Launch:
Twitter and Society and Beyond
26 Oct. 2013, 13:30-15:00, Confluence B