Download - From Designers to Designpreneurs
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From Designersto DesignPreneursthe changing roles of designers
Presented by: Timothy Chan, Director
First Media Design School
Nurturing Tomorrow’s DesignPreneurs
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Tim
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Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
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Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
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Agricultural Age(Framers)
Industrial Age(Factory Workers)
Information Age(Knowledge Workers)
Conceptual Age(Concepts Workers)
18th Century
19th Century
20th Century
21st Century
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“Design is not just what it
looks like and feels like.
Design is how it works.”
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design, brand, advertising & marketing
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brand, visuals, displays,
touch points & experiences
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design-awareor beware
Nurturing Tomorrow’s DesignPreneurs
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… doesn’t happen by accident.
Success is by design
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Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
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changing roles of design(ers)
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Professor Roger Martin
Dean, Rotman School of Management
University of Toronto
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what is design thinking
Professor Roger Martin
Dean, Rotman School of Management
University of Toronto
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Nurturing Tomorrow’s DesignPreneurs
An award-winning global design firm
www.ideo.com
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• How can we improve sanitation and better manage human waste in low-income urban communities?
• How might we improve maternal health with mobile technologies for low-income countries?
• How might we increase the number of registered bone marrow donors to help save more lives?
• How might we increase the availability of affordable learning tools & services for students in the developing world?
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Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
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• Multi-disciplinary
(holistic, systematic, critical)
• Multi-dimensional (left brain + right brain)
• Multi-functional(designer, manager, leader)
Tomorrow'sdesignpreneurs
(whole brain)
Nurturing Tomorrow’s DesignPreneurs
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Nurturing Tomorrow’s DesignPreneurs
The vertical part of the "T" as your core talent and the horizontal line as
reflecting your interests and your curiosity in involving diverse partners
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An example:An Whole Brain
approach to design education
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Design Aptitude Test
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Herman Whole Brain Test
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Design Thinking
Multi-dimensional Thinking
®First Media Design School
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Design Competency
CREATIVE CONCEPT SKILL
Enhance mind mapping; Unleash creative thinking and
creative conceptual skills
‘LIVE’ PROJECT EXPOSURE
Undertake design projects; Plan and execute with professional standard.
SOFTWARE EXECUTION
SKILLProficiency in design
operating software skill.
You as Designer
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Management Competency
PERSONAL MANAGEMENT
Acknowledge and understand individual
management styles; Build and develop personal style
through teamwork & development.
STUDIO PROCESS MANAGEMENT
Develop processes and implement systems to ensure quality operation in
the studio.
BRAND/BUSINESS MANAGEMENT
Plan, build and execute brand/business successfully.
You as a
Manager
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DesignPreneur Competency
ENTREPRENEUR SKILL
Analyse and evaluate growth opportunities; Conceptualise and
develop commercially viable ideas.
LEADERSHIP SKILL
Manage and motivate human resources; develop sustainable
work culture. Nurture and influence team spirit.
ORGANISATIONAL SKILL
Build business structure, corporate philosophies; Imbue
corporate vision into the business system.
You as a
Designpreneur
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awareness
empathy
curiosity
experiment
Human touchreflection
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Ideal Life Planning Chart
0 - 25 years
26 - 50 years
51 - 75 years
Education Years
Life Expectancy Average 75 years
Working Years
Golden Years
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Always Start with the End in Mind
(Set Goals)
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Chart Personal Progress
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Personal
Reflections
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Hard Skills Soft Skills
DesignKnowledge
& Competency
Sales & Marketing
Skill
Leadership Skills
Improving Personality &
Characters
Business Communication
Skills
Business Skill
Managerial Skill
AccountingSkill
OfficeAdministration
InteractionSkill
To Be WhoThey Want To Be
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Breadth of
knowledge & skills
Depth of
Expertise
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• It’s never a better time to be a
designer (the world is yours)
• Companies now need people with empathy, emotions and a keen eye with a heart to connect
• right-brainers a true competitive advantage in the new economy
In conclusion:Some key thoughts
Nurturing Tomorrow’s DesignPreneurs
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more importantly
(something you can take away)
Nurturing Tomorrow’s DesignPreneurs
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Thank You
Nurturing Tomorrow’s DesignPreneurs