from designers to designpreneurs
DESCRIPTION
The changing roles of designers and the strategic use of designsTRANSCRIPT
From Designersto DesignPreneursthe changing roles of designers
Presented by: Timothy Chan, Director
First Media Design School
Nurturing Tomorrow’s DesignPreneurs
Tim
Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
Agricultural Age(Framers)
Industrial Age(Factory Workers)
Information Age(Knowledge Workers)
Conceptual Age(Concepts Workers)
18th Century
19th Century
20th Century
21st Century
“Design is not just what it
looks like and feels like.
Design is how it works.”
design, brand, advertising & marketing
brand, visuals, displays,
touch points & experiences
design-awareor beware
Nurturing Tomorrow’s DesignPreneurs
… doesn’t happen by accident.
Success is by design
Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
changing roles of design(ers)
Professor Roger Martin
Dean, Rotman School of Management
University of Toronto
what is design thinking
Professor Roger Martin
Dean, Rotman School of Management
University of Toronto
Nurturing Tomorrow’s DesignPreneurs
An award-winning global design firm
www.ideo.com
• How can we improve sanitation and better manage human waste in low-income urban communities?
• How might we improve maternal health with mobile technologies for low-income countries?
• How might we increase the number of registered bone marrow donors to help save more lives?
• How might we increase the availability of affordable learning tools & services for students in the developing world?
Topics for today:
• The true value of design
(business dollars & cents)
• Design thinking(changing roles of designers)
• The whole brain approach
(designers to designpreneurs)
Nurturing Tomorrow’s DesignPreneurs
• Multi-disciplinary
(holistic, systematic, critical)
• Multi-dimensional (left brain + right brain)
• Multi-functional(designer, manager, leader)
Tomorrow'sdesignpreneurs
(whole brain)
Nurturing Tomorrow’s DesignPreneurs
Nurturing Tomorrow’s DesignPreneurs
The vertical part of the "T" as your core talent and the horizontal line as
reflecting your interests and your curiosity in involving diverse partners
An example:An Whole Brain
approach to design education
Design Aptitude Test
Herman Whole Brain Test
Design Thinking
Multi-dimensional Thinking
®First Media Design School
Design Competency
CREATIVE CONCEPT SKILL
Enhance mind mapping; Unleash creative thinking and
creative conceptual skills
‘LIVE’ PROJECT EXPOSURE
Undertake design projects; Plan and execute with professional standard.
SOFTWARE EXECUTION
SKILLProficiency in design
operating software skill.
You as Designer
Management Competency
PERSONAL MANAGEMENT
Acknowledge and understand individual
management styles; Build and develop personal style
through teamwork & development.
STUDIO PROCESS MANAGEMENT
Develop processes and implement systems to ensure quality operation in
the studio.
BRAND/BUSINESS MANAGEMENT
Plan, build and execute brand/business successfully.
You as a
Manager
DesignPreneur Competency
ENTREPRENEUR SKILL
Analyse and evaluate growth opportunities; Conceptualise and
develop commercially viable ideas.
LEADERSHIP SKILL
Manage and motivate human resources; develop sustainable
work culture. Nurture and influence team spirit.
ORGANISATIONAL SKILL
Build business structure, corporate philosophies; Imbue
corporate vision into the business system.
You as a
Designpreneur
awareness
empathy
curiosity
experiment
Human touchreflection
Ideal Life Planning Chart
0 - 25 years
26 - 50 years
51 - 75 years
Education Years
Life Expectancy Average 75 years
Working Years
Golden Years
Always Start with the End in Mind
(Set Goals)
Chart Personal Progress
Personal
Reflections
Hard Skills Soft Skills
DesignKnowledge
& Competency
Sales & Marketing
Skill
Leadership Skills
Improving Personality &
Characters
Business Communication
Skills
Business Skill
Managerial Skill
AccountingSkill
OfficeAdministration
InteractionSkill
To Be WhoThey Want To Be
Breadth of
knowledge & skills
Depth of
Expertise
• It’s never a better time to be a
designer (the world is yours)
• Companies now need people with empathy, emotions and a keen eye with a heart to connect
• right-brainers a true competitive advantage in the new economy
In conclusion:Some key thoughts
Nurturing Tomorrow’s DesignPreneurs
more importantly
(something you can take away)
Nurturing Tomorrow’s DesignPreneurs
Thank You
Nurturing Tomorrow’s DesignPreneurs