Brand-e.biz: Game on Advertising

@NADSBADS @INNOVATIONSOC

@MRY_UK

What’s happening?

In an industry obsessed with innovation why are

games still niche?

IAB chart

In 2012 81% of people play games regularly. BUT in game advertising was only 0.5% of total ad spend.

81% of people game

regularly yet only

0.5% of ad spend is in

games

67%tablet

39%mobile

Source: Flurry 2013

Source: http://www.pixwoo.com/en.html

35 years old + 1 child

Owns 18 games +

plays with 5 friends

More women aged

18+ than boys >

17

The land of

opportunity

How we do it

How we do it1. Advertising

Display

WATCH VIDEO GET REWARDINVITE

Engagement

DIGA

How we do it2. Partnership(FIGA)

“Our content isn’t about interrupting, we take brands and make them belong in our user’s

lives.”

Store

Chatparties

Clubpages

Case Study…

Its all aboutflow

What next?

Its time for games to be bigger $

Making Brands Remarkable