![Page 1: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/1.jpg)
Geddy’s Supply Chain Innovation
Team Name:___SASE 2________1st Round Room____________
Gary KhooMartin Lopez
Chastapon Wannakomonwat
![Page 2: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/2.jpg)
GSCMI 2013 Case Competition 2
Main Issue (Gary)
Difficulty in adjusting the supply chain model due to high seasonal fluctuation Sales/profit plummet during peak season Excess Capacity during low season
0 10 20 30 40 50 60300
500
700
900
1100
1300
200
250
300
350
400
450
500
Week
Weekly
Pro
fit
(100 R
up
ee)
Tota
l W
eekly
Sale
s
Weekly Profit (100 Ru-pee)
Total Weekly Sales
![Page 3: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/3.jpg)
GSCMI 2013 Case Competition 3
Short-term Recommendation (Gary)
Increase Sales Growth and Profitability Eliminate LL flavor
Lowest demand and low margin Average sales of 41 per week Maximize inventory utilization
Drive BT & BBS flavor sales High correlation between BT and BBS flavor
(Complement) Free toppings for double scoop to drive sales
82
8441
67
Sales Distribution
TVBBSLL
![Page 4: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/4.jpg)
GSCMI 2013 Case Competition 4
Correlation between BBS and BT (Gary)
0 10 20 30 40 50 600
20
40
60
80
100
120
Sales vs time
BBS
BT
Weeks
Sal
es
![Page 5: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/5.jpg)
GSCMI 2013 Case Competition 5
Inventory Management Policy (Martin)
Deseasonalized weekly profit
Old Policy De-seasonalized Profit
Target Service 982
Scaled Stocking 954
Common Service 929
Target level top 3 630
Target level top 2 828
![Page 6: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/6.jpg)
GSCMI 2013 Case Competition 6
Inventory Management Policy (Martin)
Old Policy
Target Service
Scaled Stocking
Common Service
Top 3 Margin
Top 2 Margin
Target Service
Scaled Stocking
Common Service
Scaled Stocking
New Policy
![Page 7: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/7.jpg)
GSCMI 2013 Case Competition 7
Future Sales Profit Forecasting (Martin)
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 550.0
200.0
400.0
600.0
800.0
1000.0
1200.0
Week
Wee
kly
Pro
fit
(100
Ru
pee
)
![Page 8: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/8.jpg)
GSCMI 2013 Case Competition 8
Short-term Recommendation (Chastapon)
To eliminate excess capacity Selling ice cream colloid (excess capacity) to
other related industry E.g. 1st tier ice cream supplier for Fast food
chain, catering, etc.
![Page 9: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/9.jpg)
GSCMI 2013 Case Competition 9
Long-term Recommendation (Chastapon)
Introduction of new product line – soft serve ice cream
Purpose: Market Expansion to different regions in
India Mitigate cold chain infrastructure
constraintAdvantages: Low investment cost for expansion
(Kiosk: Rs. 25000 = $500 < Standalone Parlor Rs. 350000 = $7000)
High Shelf Life No need for cold chain infrastructure
(Ultra heat treated mix)
![Page 10: Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat](https://reader036.vdocuments.net/reader036/viewer/2022082821/5697c0081a28abf838cc6654/html5/thumbnails/10.jpg)
GSCMI 2013 Case Competition 10
Q & A