Download - GeoLocation - Gamification & Street Action
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#PCMGEO - Masterclass
Gamification and Street Action
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PCMGEO◦ Customer Retention◦ Establishing Authority◦ Lead Generation
PCM 7 Roads focus
GeoLocationGamification
Ambient Participation
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Navigation◦ Map◦ Compass
Where is it?
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The process of adding geographical identification metadata to various media such as a photograph or video, websites, SMS messages, QR Codes even Tweets.
GeoTagging
Find My Friends allows you to easily locate your friends and family from your iPhone, iPad, or iPod touch
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Find My Friends How does this make
you feel? What is being tracked? What are the useful
applications? Privacy & Identity fears
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The Global Positioning System - GPS
Where on Earth are you?
24 satellites 12,000 miles above us Constantly moving Solar Powered 1978 – 1994 Free to use
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Navigation and Location
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The use of game design techniques and mechanics to solve problems and engage audiences.◦ Levels / Progress Bar◦ Challenges / Competitions◦ Score Board / Rankings◦ Trophies / Achievements◦ Rewards / Collection◦ Mini Games◦ Check-ins
Gamification
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Layers of the Web
The last decade was the decade of social.
The coming one will be the decade of games.
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Hype Cycle
gartner.com
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Happy hour (time sensitive) Loyalty stamps (collecting) Limited editions (rewards) Accumulated special offers (levelling up) Cut out coupons
Old ‘Skool’ Engagement
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Personal Computers Electronics Smart Phone
New Tech Engagement
DevHub, increased the number of users who completed their online tasks from 10% to 80% after adding gamification elements. playgen.com
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Environment Health Design Mobile Marketing
Magic of Gamification
The Worlds Deepest Bin
gamification.org
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GeoTagging QR Codes – Quick Response MIR – Markerless Image Recognition
Smart Phone
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The part in a stage production, generally Pantomime where the characters engage directly with the audience. Even getting them up on stage.
Audience Participation
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The idea behind Ambient Participation is to actively engage your audience or customer base while they are not directly engaged in purchasing your product or services.
Ambient Participation
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Rocket Science!
NASA has made one giant leap for a national governmental agency. A mobile-based scavenger hunt through Gowalla. http://on.mash.to/bNQpeW
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Gowalla is now about building stories and about travel. http://bit.ly/v37uwT
Stories are built around your friends’ check-ins and behaviour, showing users when their friends have done something interesting together.
Cautionary Tale
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Ambient Participation Gowalla Foursquare Footfeed SCVNGR Dokobots
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Foursqaure iPhone Android Blackberry Nokia
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Search for a location Create new spot Claim your venue Set up a page Add special offers Start Campaigns Share
Plant your flag : Geo-location
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Your Thoughts◦ Gamification◦ GeoLocation
FourSquare mobile app FourSquare chrome app Create and Connect Locate yourself Plan of Action
Down to Business
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#PCMGEO - Masterclass
Caron Lyonwww.pcmcreative.co.uk
@pcmcreative