ibeacon wrapped events: trends in geolocation, gamification and bluetooth
DESCRIPTION
techsytalk LIVE session. www.techsytalk.com iBeacon Wrapped Events: Trends in Geolocation, Gamification and Bluetooth Justin Gonzalez (DoubleDutch) http://doubledutch.me/ WTF is Geolocation, Gamification and Bluetooth? Justin Gonzales from DoubleDutch is gonna see to it that you never NOT know the answer to those questions ever again! He’ll share with you practical ways to implement them at your next event to propel you to a whole new height of techsyness!TRANSCRIPT
#techsytalk!
Trends in Geolocation, Gamification and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"@justinSF"
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
8 Ways iBeacon Will Transform Events"
iBeacon Wrapped Events"
#techsytalk!
DEFINED"
Dedicated Hardware"
Bluetooth Enabled
Smartphone"Bluetooth Enabled
Smartphone"
I see 2 beacons.."
I’m right here!"Here I am!"
("("("(" (" (" (" (" ("("("(" ("("(" (" (" ("
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A FEW THINGS…!
Barriers to entry:"• Requires an app download"• Bluetooth must be enabled"• Privacy concerns"
Benefits:"• Wide range (compared to NFC/RFID)"• Doesn’t require extra hardware"• Integrated into the mobile experience"
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
9 Ways iBeacon Will Transform Events"
Event Tech Tools: iBeacon"
#techsytalk!
ESTIMOTE!
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
iBeacon Will Transform Events"
Event Tech Tools: iBeacon"
#techsytalk!
AUTO-CHECKIN!
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COMMUNICATION!
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NETWORKING!
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SPONSORSHIPS!
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FLOOR PLANS / HEAT MAPPING!
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REGISTRATION!
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SUMMARY!
• iBeacon uses Bluetooth LE to transmit signals and communicate with other beacons."
• It’s already transforming the way we shop."• There are massive opportunities for events. The
industry is ripe for disruption."
#techsytalk!
Trends in Geolocation, Gamification and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"@justinSF"