iBeacon Marketing

OVERVIEW

1. iBeacon Overview

2. iBeacon Marketing Overview

3. iBeacon Hardware

4. iBeacon Software

5. Analyzing a Marketing Campaign

iBEACON OVERVIEW

More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via bluetooth with consumer’s phones.

1. Why iBeacons over other

proximity technology?

2. Who is using it?

3. What is the opportunity?

4. What are some concerns?

5. What are some best practices?

iBEACON MARKETING OVERVIEW

What matters when choosing Beacon hardware

Configuring Beacon hardware

iBEACON HARDWARE

What matters when choosing Beacon software

Configuring a Beacon marketing campaign

iBEACON SOFTWARE

1. Check dwell time in certain points and zones2. Use info about the device3. View ROI and improve ad copy4. Integrate data from social media5. Send users a survey

ANALYZING iBEACON MARKETING

TRUST US, this is much better live

If you missed this live tutorial, check out this link to see when we will offer our next one:

ibeacontrends.com/beacon-tutorial/