Get under the hood of Google Analytics
Phil Guilfoyle Director
Online Logic – Conversion Experts
Get under the hood of Google Analytics
Online Logic Conversion Experts
Get under the hood of Google Analytics
Online Logic Conversion Experts
How GA works?
How does GA work?
How GA works – few points
Remember – No tracking is 100%
Identify Trends over time. Look at things in Context.
Yesterday? A useful trend? A whole decade! – Useful Trend
How GA works – few points
1st party cookie
How GA works – Visits
Visitor = a Unique Visitor ID and a Time Stamp
How GA works – Visits
Session = Visit
Visitors
Visits
Page Views
Over time, 1 visitor could make 5 visits and create 50 page views.
How GA works – Pages
1 Page View = Page is loaded
Most reports are Pages Viewed per Visit
Unique Page Views are the number of times a page was viewed in a session.
A AA BB
3 Page Views = 1 unique 2 Page Views = 1 unique
Unique Page Views = 2
Lets get started! -Sign up for an Account
Google.co.uk/analytics
Add the Tracking Code
Add the GA.js Script to every page!
<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXXX-1']); _gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
Link to Google Adwords
Tip!Check your Adwords is set to UK time as Adwords over rides Analytics
Link to Google Adwords – Enable Auto Tagging
Link to Google Adwords – Enable Auto Tagging
Account, Profiles & Filters
Account
Profile Awww.domain.co
m
Profile Bwww.domain.co
m
Profile Cwww.site2domain.co
m
Filter 1
Filter 2
Filter 3Reports
Reports
Reports
Goals (20)
Goals (20)
Goals (20)
Profiles
Keep 1 profile untouched....
Profiles
Remember:You Cannot
Reprocess Data
Account, Profiles & Filters
Account
Profile Awww.domain.co
m
Profile Bwww.domain.co
m
Profile Cwww.site2domain.co
m
Filter 1
Filter 2
Filter 3Reports
Reports
Reports
Goals (20)
Goals (20)
Goals (20)
Filters
Filter: (some examples)
• IP Addresses – developers, office staff, designers etc
• Brand Traffic• Location based traffic
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55572
IP address range Regex builder:
Segmentation!
Filters
Advanced Segments Remember:Will process
historical data, but will be lost when
session ends.
Navigation
Just click around!
Goals
Set Goals
*http://jeff.io
Sketch your Goal Funnel
Add Goals to Google Analytics
Review the Goal Funnel
Goal Funnel
The exit pages inform you where people are
spilling out
Review
Create a new profile – perhaps ‘test’Add filtersSegment trafficExperiment
Thank you!
Phil Guilfoylewww.onlinelogic.co.ukTwitter @[email protected]
Presentation – Using Google Analytics to inform Usabilityhttp://www.slideshare.net/onlinelogic/using-google-analytics-to-inform-usability-ux-brighton-3437720