Getting More Information from Your Subscribers AFTER They Opt In
The best email subscription forms ask for very littleinformation to begin with. A name and email addressare all that is required.
So, how can you then send more personalised emailsto your subscribers?
Thank You Page – This is an excellent place to getmore information from your subscribers. This can betrue of an opt-in thank you page, and a productpurchase thank you page. Create a form for the pagewhere your subscriber or buyer can click to providemore information about them to help you serve thembetter.
… For subscribing. Now can we have further information about you please.
Polls – Occasionally, it is helpful tosend your list subscribers interactiveinformation in the form of a Poll.This will help engage your listsubscribers and open them up toproviding further information aboutthemselves so that you canpersonalise your interactions withthem even more. There are manysites which you can use such asSurvey Monkey and EasyPolls
Coupons and Codes – Any time asubscriber takes advantage of acoupon code is a good time tocollect more information aboutthem so that you can personalisethe information you send them.You have only collected an emailand name when they first optedin but when they redeem thecode, ask for just a bit more info.
There are a few more ideas which you can read about on my blog: How to Personalise Your E-Newsletter.
If you can think of other ways I’ve missed, do please let me know in the comments.
Virtuoso-PA
Tel: 01392 580924
Email: [email protected]
